Core Insights - The acquisition of Merck's Surface Solutions business by Global New Materials International marks a significant strategic breakthrough for Chinese new materials companies in the global high-end market [1] - The transaction, valued at €665 million (approximately ¥5.584 billion), represents 3.4 times the acquirer's projected revenue for 2024, making it the largest cross-border deal in China's pearlescent materials industry [1][2] - The establishment of the Asia-Pacific headquarters in Tonglu is a critical step in integrating the acquired business and enhancing the local manufacturing landscape [1][3] Company Overview - Global New Materials International specializes in the research, production, and sales of pearlescent materials and synthetic mica, having overcome key technological barriers to break the Western monopoly on high-end mica materials [2] - The acquired Merck Group, with over 350 years of history, is a renowned multinational corporation with a significant presence in the high-quality pearlescent pigment market, particularly in the automotive and cosmetics sectors [2] Strategic Implications - Post-acquisition, Global New Materials International will gain access to international brands, technologies, and global distribution channels, while also mitigating raw material supply risks by replacing natural mica with self-produced synthetic mica [2] - The integration of research and development systems will facilitate the joint development of new applications in electric vehicle coatings and sustainable beauty materials, as well as the commercialization of innovative technologies [2] - The acquisition is expected to enhance Tonglu's position as a hub for international surface performance materials and active materials, creating a dual-cycle system of "overseas high-end applications + Tonglu core materials" [2][3] Regional Development - Tonglu's strategic location in the Yangtze River Delta provides advantages in market access, natural resources, and transportation, which are crucial for the project's success [3] - The local government has actively supported the project by integrating resources and expediting infrastructure development, demonstrating a commitment to optimizing the industrial structure and advancing the manufacturing sector [3] - Future plans include reserving land for downstream enterprises in automotive coatings and beauty raw materials, further extending the industrial chain and enhancing value-added services [3]