Core Insights - The article emphasizes the importance of localized strategies in network marketing, highlighting how understanding the local market can significantly enhance service quality and effectiveness [2] - It discusses the necessity of a comprehensive service approach that covers various marketing modules to create a closed-loop system for better results [3] - The article points out the critical role of data-driven strategies in evaluating marketing effectiveness and optimizing performance [4] - It highlights the need for technological adaptation and innovation in marketing services to meet evolving consumer preferences and trends [5] Group 1: Localized Strategies - Localized keyword strategies are essential for understanding the local market, with examples such as "Luoyang wedding booking" and "Peony Cultural Festival dining" demonstrating high demand [2] - Successful case studies, such as a restaurant achieving a 217% increase in online orders, validate the effectiveness of localized marketing efforts [2] Group 2: Comprehensive Service Approach - A multi-module service approach that includes SEO optimization, SEM bidding, and content marketing is necessary to address common business challenges like low conversion rates [3] - The integration of a "website structure + content matrix" dual engine helps in creating a seamless marketing process [3] Group 3: Data-Driven Strategies - Utilizing tools like Baidu Statistics and Ahrefs for real-time monitoring of keyword traffic and conversion paths is crucial for assessing marketing effectiveness [4] - A case study of a travel agency achieving an ROI of 1:5.3 through strategic content planning illustrates the importance of data analysis [4] Group 4: Technological Adaptation - The incorporation of video optimization and AI tools, such as creating location-based short videos and AI-generated travel guides, reflects the need for innovation in marketing services [5] - Adapting to policy requirements and enhancing websites with features like intelligent Q&A and 3D displays cater to the preferences of younger consumers [5]