全面阅读与书香社会建设
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中信出版:公司已构建全方位、高效率的立体渠道体系
Zheng Quan Ri Bao· 2025-11-28 10:45
Core Viewpoint - The company emphasizes its comprehensive and efficient channel system, highlighting its leadership in the public publishing sector and its strategic focus on various consumer engagement initiatives [2] Group 1: Channel Strategy - The company has achieved full coverage across 15 major online platforms and operates over 110 self-operated accounts and more than 50 vertical accounts [2] - It collaborates with over 200 distribution partners and has a stable monthly sales performance with over 3,000 active influencers [2] Group 2: Private Traffic and User Engagement - The company manages over 1,000 WeChat communities, accumulating more than 500,000 high-net-worth users [2] Group 3: Technological Empowerment - The company has developed its own KuaFu AI system and intelligent supply chain system to enhance operational efficiency [2] Group 4: Consumer Focus - The company targets three main consumption scenarios: business travel, urban cultural consumption, and trendy consumption, expanding its business on various instant retail platforms [2] - It organizes offline events such as exhibitions, book clubs, and pop-up markets to foster urban cultural landscapes and promote a fashionable lifestyle [2] Group 5: Policy Support - The company has seen significant achievements in government and enterprise consumption channel development, supported by favorable policies promoting comprehensive reading and a book-loving society [2]