Core Viewpoint - The launch of the customized bus service platform in Shanghai marks a significant shift towards personalized public transportation, allowing citizens to tailor bus routes according to their needs [1][5]. Group 1: Customized Bus Service Overview - The platform allows users to input starting and destination points to create custom bus routes, supporting both individual and group requests [5][9]. - Over 220 customized bus routes have been established in Shanghai, covering all 16 districts, addressing various travel needs such as commuting, education, and tourism [9][15]. - The service aims to maximize existing public transport resources while providing a flexible and responsive transportation option for citizens [9][10]. Group 2: User Experience and Features - Users can track their custom requests and receive updates on the status of their routes through the platform [9][10]. - A feedback system is in place for passengers to evaluate their experience and suggest improvements, ensuring continuous service enhancement [9][10]. - The platform integrates demand collection, information dissemination, booking, and customer service functions, streamlining the user experience [9][10]. Group 3: Market Context and Future Prospects - Other cities in China, such as Beijing, Wuhan, and Chengdu, are also implementing customized bus services, indicating a growing trend in urban transportation [15]. - Experts suggest that expanding customized bus services can enhance public transport accessibility and better integrate with other transportation modes, addressing the "last mile" connectivity issue [15]. - The flexibility of customized bus services is seen as a promising development for urban public transport and green transportation initiatives [15].