公共服务商业化
Search documents
广州地铁回应“乘车码”摇一摇跳转广告:不是每个人都不喜欢看广告
猿大侠· 2025-11-06 04:11
Core Viewpoint - The frequent pop-up advertisements in the Guangzhou Metro App, particularly triggered by the "shake" feature, have significantly disrupted passenger efficiency during peak hours, leading to widespread complaints and discussions [1][3]. Group 1: User Experience Issues - Passengers have reported that slight movements can trigger advertisements while scanning the ride code, causing automatic redirects to third-party applications and high misclick rates due to poorly designed close buttons [1][3]. - Users expressed frustration with the inability to scan the ride code due to repeated ad pop-ups, with some stating they had to let others pass at the gate due to the ads blocking the interface [3][5]. Group 2: Company Response and Public Reaction - The customer service response to complaints suggested that not everyone dislikes ads and encouraged users to provide feedback individually, which was criticized for lacking empathy and avoiding the core issue [5]. - Following public outcry, the Guangzhou Metro announced the immediate cessation of ads in the problematic area and plans to improve ad interaction to prevent interference with essential functions [5][11]. Group 3: Legal and Regulatory Context - The pop-up advertisements may violate Chinese advertising laws, which require clear close buttons and prohibit misleading user interactions through high-sensitivity features [5]. - Regulatory bodies have advised consumers to report issues via a hotline, indicating that investigations will follow [5]. Group 4: Broader Industry Trends - The prevalence of advertisements in transportation apps has been noted, with similar complaints arising from users of other city transport apps, indicating a widespread issue in the industry [6][7]. - Advertising revenue is becoming a crucial funding source for the maintenance and updates of public transport applications, raising concerns about the balance between commercial interests and public service [9][10]. Group 5: Principles for Public Services - Public transport systems should prioritize accessibility and user experience over commercial interests, as excessive commercialization can erode public trust [11]. - It is essential for transport app operators to heed user feedback and manage ad placements carefully to ensure that essential travel information remains accessible and unobstructed [11].
新华网视评|公共服务怎能给商业广告“让路”
Xin Hua She· 2025-11-04 06:20
Core Viewpoint - The introduction of intrusive pop-up ads in the Guangzhou Metro app has sparked controversy, particularly the "shake to activate" feature that disrupts user experience and public transport efficiency [1] Group 1: Impact on Public Transport - The "shake to activate" ads significantly affect the efficiency of passenger flow during peak hours, leading to potential congestion at turnstiles [1] - The design of the ad's close button is misleading, resulting in a high misclick rate that exacerbates delays [1] Group 2: Response from Authorities - In response to public outcry, the Guangzhou Metro has removed this type of advertisement and improved the ad interaction format [1] - The authorities' willingness to listen to public feedback and make changes is commendable [1] Group 3: Commercialization vs. Public Service - While the introduction of commercial content in public service platforms is acceptable, it should not compromise public service efficiency [1] - The balance between profit-seeking and maintaining public order is crucial, emphasizing that commercial interests should not obstruct public access [1]