Core Viewpoint - The article discusses the disconnect between research and development (R&D) teams and the recognition they receive within companies, highlighting a trend where R&D contributions are overlooked in favor of marketing and financing achievements [4]. Group 1: R&D Recognition - Successful R&D projects often lead to celebrations that exclude the engineers and technicians who contributed to the success, indicating a lack of appreciation for their work [1]. - The analogy of a farmer celebrating a harvest without acknowledging the labor of the farm animals illustrates the sentiment that R&D efforts are undervalued [3]. Group 2: Company Culture - Many companies prioritize marketing and financing over R&D, treating R&D personnel as expendable resources rather than integral team members [4]. - The statement "R&D is just a tool for output, while financing is the focus" reflects a broader industry trend where R&D is not seen as a core function [4]. - The culture within these companies suggests a lack of respect for R&D, with the implication that anyone can provide technical guidance, undermining the expertise of R&D professionals [4].