Workflow
公益社会责任
icon
Search documents
万达电影“梦想电影院”公益项目获评北京网络视听 社会责任入围案例
Bei Jing Wan Bao· 2025-11-25 04:37
Core Viewpoint - The "Dream Cinema" public welfare project by Wanda Film has been recognized as a significant case for social responsibility in the 2025 Beijing online audio-visual industry, highlighting the company's commitment to social responsibility and public cultural development [1][5]. Group 1: Event Overview - The "2025 Beijing Online Audio-Visual Industry Social Responsibility Construction Exchange Activity" was held in Beijing, focusing on the construction and practice of industry social responsibility [4]. - The event aimed to explore innovative paths for industry responsibility and establish benchmarks for best practices, promoting a healthy and orderly development environment for the online audio-visual industry [4]. Group 2: Wanda Film's Initiatives - As an industry leader, Wanda Film integrates social responsibility into its corporate development, exemplifying its mission of "cultural benefits for the public" [5]. - The "Dream Cinema" project, launched in March 2025, represents a shift from sporadic public screenings to a more systematic and large-scale public welfare initiative [5]. Group 3: Impact and Reach - The "Dream Cinema" project has conducted over 200 events across 23 provinces, benefiting more than 20,000 children from rural areas, welfare institutions, and special schools [7]. - The project combines geographical and cultural elements of Wanda Cinemas to create immersive themed screening activities, enhancing cultural and educational outreach through film [7]. Group 4: Future Directions - The recognition of the "Dream Cinema" project serves as a milestone in its development and a testament to Wanda Film's commitment to public welfare [11]. - Wanda Film plans to continue deepening its social responsibility efforts, leveraging its platform and resources to optimize and expand the "Dream Cinema" initiative, exploring diverse activity formats and deeper collaboration models [11].