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万达电影“梦想电影院”公益项目获评北京网络视听 社会责任入围案例
Bei Jing Wan Bao· 2025-11-25 04:37
Core Viewpoint - The "Dream Cinema" public welfare project by Wanda Film has been recognized as a significant case for social responsibility in the 2025 Beijing online audio-visual industry, highlighting the company's commitment to social responsibility and public cultural development [1][5]. Group 1: Event Overview - The "2025 Beijing Online Audio-Visual Industry Social Responsibility Construction Exchange Activity" was held in Beijing, focusing on the construction and practice of industry social responsibility [4]. - The event aimed to explore innovative paths for industry responsibility and establish benchmarks for best practices, promoting a healthy and orderly development environment for the online audio-visual industry [4]. Group 2: Wanda Film's Initiatives - As an industry leader, Wanda Film integrates social responsibility into its corporate development, exemplifying its mission of "cultural benefits for the public" [5]. - The "Dream Cinema" project, launched in March 2025, represents a shift from sporadic public screenings to a more systematic and large-scale public welfare initiative [5]. Group 3: Impact and Reach - The "Dream Cinema" project has conducted over 200 events across 23 provinces, benefiting more than 20,000 children from rural areas, welfare institutions, and special schools [7]. - The project combines geographical and cultural elements of Wanda Cinemas to create immersive themed screening activities, enhancing cultural and educational outreach through film [7]. Group 4: Future Directions - The recognition of the "Dream Cinema" project serves as a milestone in its development and a testament to Wanda Film's commitment to public welfare [11]. - Wanda Film plans to continue deepening its social responsibility efforts, leveraging its platform and resources to optimize and expand the "Dream Cinema" initiative, exploring diverse activity formats and deeper collaboration models [11].
“梦想电影院”以沉浸式电影美学启迪千余名西藏学子
Group 1 - The "Dream Cinema" public welfare project, initiated by Wanda Film and the China Film Foundation, has reached its highest altitude site at the Lhasa Wanda Cinema, providing a unique film viewing experience for 200 students from Najin Primary School [1][2] - The project aims to enhance patriotism among students through film, with activities such as patriotic dances, poetry recitations, and a "history classroom" related to the film "Nanjing Photo Studio" [1] - Since its launch in March 2023, the "Dream Cinema" project has exceeded its initial goal of 100 public screenings by completing 165 screenings, benefiting over 1,200 students in remote areas of Tibet [2][5] Group 2 - The project combines film art with educational resources, promoting a deep integration of "viewing + education" to support the growth of young people and cultural inclusivity [5] - The initiative has successfully brought cinema to more remote classrooms, despite the use of simple equipment, demonstrating the genuine curiosity and joy of the children involved [2]
不用对着手机看花絮了,万达电影“梦想电影院”帮大凉山孩子圆梦
Qi Lu Wan Bao· 2025-04-19 11:36
Core Insights - Wanda Film's "Dream Cinema" initiative successfully brought over 120 local students and teachers from Hongmo Town, Sichuan, to watch the film "Hot" [1][3] - The project aims to provide cultural access to underprivileged youth through film, with plans for 100 screenings across various cities in China this year [8] Group 1: Project Overview - "Dream Cinema" is a public welfare project launched by Wanda Film in collaboration with the China Film Foundation [3] - The initiative focuses on promoting cultural inclusivity for youth through film art, enhancing the public cultural service system [8] Group 2: Community Impact - The event allowed children who had limited access to cinemas to experience watching a film on the big screen for the first time [6] - Local school principal Ashaomujia emphasized the importance of integrating dance and sports into education, which has gained popularity online [3][5] Group 3: Engagement Activities - The event featured a breakdancing performance by the film's cast and local dancers, fostering creativity and interaction among the children [5] - Participants expressed their excitement about the film and the cinema experience, highlighting the project's positive impact on their lives [6] Group 4: Future Plans - Wanda Film aims to continue the "Dream Cinema" project, having already completed over 1,200 public welfare screenings in the past year, serving over 100,000 audience members [8]