Group 1 - The core viewpoint of the article is that the New World Group's brand, Tongpai, is launching a franchise program after seven years of establishment, reflecting the growing potential of the mid-to-high-end hotel market in China [1][4][14] - Tongpai Hotel Management Company, established in 2018, is a member of the Chow Tai Fook Group and aims to develop the Tongpai brand in China, transitioning from the previously underperforming Bellet brand [1][2][3] - The brand emphasizes a community concept and targets the millennial consumer group, focusing on a blend of trendy hotels, shared offices, and serviced apartments [3][8] Group 2 - The article discusses the challenges faced by Hong Kong-based hotel brands in the mid-to-high-end market, highlighting the slow expansion of brands like Shangri-La's Kerry and Jen [5][6][7] - The mid-to-high-end hotel market in China is experiencing rapid growth, driven by the rise of the middle class, but Hong Kong brands have been slow to adapt and expand [11][12] - The article notes that Hong Kong hotel brands are leveraging their real estate assets to enhance their market presence, with a focus on high-quality locations [12][13] Group 3 - Tongpai's strategy includes a partnership with Ctrip's Rezen Group to enhance its digital capabilities and accelerate brand development [9][10] - The brand has opened 10 hotels across various cities, maintaining a growth rate of 1-2 openings per year, indicating a cautious approach to expansion [9][10] - The article highlights the importance of design and local cultural integration for Hong Kong hotel brands to differentiate themselves in a competitive market [13][14]