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“内容不只讲故事,还要养IP” 中国电影生意经正在被改写
Mei Ri Jing Ji Xin Wen· 2025-04-25 09:52
Core Insights - The film "Nezha 2" has achieved over 15 billion yuan in box office revenue, capturing nearly 60% of the current mainland film market, indicating a significant shift in the industry's commercial potential beyond just ticket sales [1] - The 15th Beijing International Film Festival's "Film Investment and Financing Forum" highlighted the emerging trend of collaboration between policy, finance, and content development, as reflected in the release of the "China Film Investment and Financing Report (2024)" [1] Group 1 - The number of private equity financing cases for film companies dropped from 33 in 2022 to 18 in 2023, but is expected to rebound to 34 in 2024, signaling renewed confidence in the film sector [4] - Investment is becoming more cautious, focusing on early-stage projects rather than betting on blockbusters like "The Wandering Earth" [4] - The establishment of the "China (Chengdu) Film Investment and Financing Action Plan" aims to create a long-term, transparent platform to support diverse film projects through data-driven investment strategies [3][5] Group 2 - The film industry is facing challenges in assessing project value and overcoming the "high-risk" label often associated with film investments [4][8] - The film market's financing amount dropped from nearly 12 billion yuan in 2018 to less than 2 billion yuan currently, indicating a critical need for innovative financing mechanisms [8] - The commercial model of films is evolving to focus not only on storytelling but also on nurturing intellectual property (IP) and developing derivative products [12][13] Group 3 - The success of "Nezha 2" has highlighted the structural changes in the Chinese film industry, emphasizing the "winner-takes-all" phenomenon and the need for diverse content [12] - The industry is urged to create a more varied cinematic experience to attract audiences, similar to the offerings of theme parks [9] - The film industry is at a transformative crossroads, requiring a balance between artistic integrity and the need for multi-channel financing and diversified development strategies [13][14]