智通财经APP获悉，万联证券发布研报称，2025年电影市场实现强劲增长，全年总票房同比上升22.0% 至518.3亿元，主要原因在于《哪吒之魔童闹海》共收获154亿元票房，单片贡献电影市场全年总票房近 三成左右，并带动多维度市场纪录刷新。从影片供给类型来看，动画电影表现亮眼，根据艺恩数据显 示，2020年至2024年动画电影的年度票房占比从14.3%增长至16.6%。而2025年动画片票房占比跃升至 49.4%，占据全年票房约一半的份额，动画类型正从重要的电影分支，转变为驱动市场增长的决定性力 量。 万联证券主要观点如下： 从影片供给类型来看，动画电影表现亮眼，根据艺恩数据显示，2020年至2024年动画电影的年度票房占 比从14.3%增长至16.6%。而2025年动画片票房占比跃升至49.4%，占据全年票房约一半的份额，《哪吒 之魔童闹海》《浪浪山小妖怪》《疯狂动物城2》《熊出没·重启未来》等4部动画电影跻身年度票房前 十，占据四席，预示着动画类型正从重要的电影分支，转变为驱动市场增长的决定性力量。 影院数量持续增长，万达院线持续龙头地位 从影院建设来看，2025年新建影院数量达到1065家，同比增长3.8 ...

当礼炮轰鸣震彻云霄，当五星红旗迎风飘扬，无数国人热泪盈眶、心潮澎湃。2025年9月3日，纪念中国人民抗日战争暨世界反法西斯战争胜利80周年大会在 天安门广场隆重举行。服务保障盛会圆满落幕，每一项精密部署、每一次贴心服务、每一处细节坚守，都镌刻着东城人"主场主责、万无一失"的责任担当， 更印证着"首善之区"的实干底色。 锚定首都核心区战略定位 彰显首善担当 首都功能与城市治理双提升 围绕首都功能核心区战略定位，东城区坚持把"四个服务"作为工作的重中之重。2025年，东城区坚决扛起"主场、主责、主力"的使命担当，圆满完成纪念中 国人民抗日战争暨世界反法西斯战争胜利80周年大会服务保障任务，中央政务服务高效精准、保障有力。高标准保障莫斯科文化节、G20青年企业家联盟会 议、北京市驻华使节招待会等活动，国际友城数量拓展至29个，开放包容的国际形象进一步展现。 以首善标准立根铸魂，以创新动能赋能发展。2025年是"十四五"规划圆满收官的决胜之年，也是"十五五"规划谋篇布局的关键之年。东城区锚定首都功能核 心区定位，在"四个服务"、经济提质、文化焕新、民生改善等领域多点突破，一系列扎实举措落地见效，让高质量发展的成果惠及 ...

市场的繁荣，从来不是闭门造车的产物。年度榜单上，《疯狂动物城2》等海外佳作与国产精品同台竞技、各美其美，多元供给激发着观众热情。《大鱼海 棠》《白蛇：缘起》等动画电影还相继走向海外，多部网络动画也通过流媒体平台进入国际市场。中国动画出海的路径，正日益丰富、立体，不断延展。在 竞争中学习，在交流中成长，中国动画已成为中外文化交流互鉴的生动载体。 动画电影是传承发展中华优秀传统文化的重要艺术载体。从《大闹天宫》的水墨风骨到《长安三万里》的诗词意境，从《白蛇》系列的东方浪漫到《中国奇 谭》的志怪想象，中国动画在传统与现代的交汇处找到创新坐标。《哪吒之魔童降世》将"我命由我不由天"的呐喊注入千年神话，与当代青年的精神追求形 成深层共鸣；《长安三万里》让李白、高适等形象跃然银幕，流淌在中国人血脉中的诗歌基因被现代光影激活。不是简单的元素拼贴，而是在创造性转化中 让古老故事焕发时代生命力，这正是中国动画电影"破圈"的文化密码。 一部优质动画作品的诞生，离不开产业链的厚积薄发。如今，中国动漫相关企业达数百万家，其中3年内成立的企业占大多数。单是一部《哪吒之魔童闹 海》，便集结了138家动画公司、4000余名创作者，历时5年 ...

Core Insights - The Chinese film industry has crossed the 50 billion yuan mark in box office revenue in 2025, showing significant growth compared to 42.5 billion yuan in 2024, although still below the peak of 64.1 billion yuan in 2019 [1] - Animation films have emerged as the "saviors" of the market, capturing over 25 billion yuan in box office revenue, accounting for half of the total annual film revenue [1] - The industry is experiencing a generational shift with "millennial" directors taking center stage, showcasing diverse storytelling and innovative artistic expressions [7][9] Animation Dominance - Animation films like "Nezha: Birth of the Demon Child" and "The Little Monster of Langlang Mountain" have performed exceptionally well, with four animation films in the top ten box office rankings [1] - The success of these films indicates a shift in audience preferences towards animated content, which has not been seen before in Chinese cinema [1] Weakness in Realistic Themes - Realistic films have struggled, with only one action film, "Chasing the Wind," making it to the top ten box office list [4] - Previous successful realistic films have not met expectations in 2025, as audiences are becoming less responsive to themes that overly cater to social issues [4][6] Generational Shift in Directors - The emergence of millennial directors, born between the early 1980s and mid-1990s, is a notable trend in 2025, bringing fresh perspectives and innovative techniques to filmmaking [7] - These directors are not only driving box office success but also pushing artistic boundaries, as seen in films like "The Flower Girl Murder Case" and "Deafening" [7][9] Focus on National Sentiment and Individual Stories - Films addressing national memory and historical tragedies, such as "Nanjing Photo Studio" and "East Extreme Island," have gained traction, reflecting a growing interest in collective identity [11][13] - These films also emphasize the importance of individual narratives, allowing ordinary characters to become active storytellers of history [13][14] Dual Pathways of Audience Engagement - The market is witnessing a dual approach of "all-age" films and "niche" targeting, catering to diverse audience segments [15][18] - "All-age" films like "Nezha: Birth of the Demon Child" aim to connect different generations, while niche films focus on specific cultural tastes, such as anime and regional stories [15][18] Impact of Word-of-Mouth and Emotional Value - The 2025 film market is characterized by a rational audience that values word-of-mouth recommendations, with several films achieving success through positive reviews [19][20] - Emotional resonance has become a key factor in audience engagement, with successful films tapping into collective feelings and experiences [19][20] Exploration Beyond Theaters - The trend of "walking out of the cinema" emphasizes extending the film's life and value through cross-industry collaborations, such as tourism and merchandise [21] - Simultaneously, there is a push to enhance the unique cinematic experience that cannot be replicated by other media, reinforcing the importance of the theater experience [21][22]

转自：北京日报客户端 2025年，电影院无数次亮起的银幕灯光为我们的生活增添了一抹亮色。从春节档到贺岁档，从动画史诗 到现实观照，每一部爆款的诞生，都如同一次与观众的深情击掌。这背后，是电影市场的持续繁荣。国 家电影局统计数据显示，2025年，全国电影票房达518.32亿元，国产电影票房412.93亿元，占比为 79.67%，城市院线观影人次为12.38亿。 动画电影爆发 2025年的大银幕，是一场"一超多强"的集体绽放。我们从《哪吒之魔童闹海》昂扬的国风新章中感受创 新激情，在《浪浪山小妖怪》的凡人叙事里体味温暖共鸣，更随《志愿军：浴血和平》波澜壮阔的历史 画卷重温初心、汲取力量。这些植根中华文化、映照时代精神的银幕之作，以多元的艺术表达激荡起广 泛而深沉的情感共鸣。 动画电影在这一年迎来了历史性爆发。2025年年初，《哪吒之魔童闹海》以席卷之势刷新全球动画电影 票房纪录，为中国电影市场带来了前所未有的震撼开局。更关键的是，它点燃的观影热情延续了整个年 度。2025年动画电影票房超245亿元，占全年总票房近半。从暑期档《浪浪山小妖怪》刷新二维动画票 房纪录，到《罗小黑战记2》口碑与票房齐飞，这些作品以精良的 ...

文｜雷报 田野 编辑｜努尔哈哈赤 2025年的中国电影市场，创造了数不清的全新纪录，但也伴随着复杂的行业阵痛。 国家电影局的数据显示，2025全年电影票房为518.32亿元，同比增长21.95%；城市院线观影人次为12.38亿，同比增长为22.57%。市场整体较去年有所回 暖，但票房规模与2019年的历史峰值仍有超120亿元的差距。 这其中，雷报长期关注的动画电影品类的表现最为亮眼，全年累计票房达到252.43亿元，同比大增268%，市场占比从往年的5%-20%飙升至近50%，成为 拉动市场增长的核心动力。 这一年是毫无疑问的"动画大年"。春节档《哪吒之魔童闹海》破天荒地拿下154.46亿元票房，占全年票房三成，更直接登顶全球影史动画票房冠军；暑期 档《浪浪山小妖怪》斩获17.19亿元票房，打破《大鱼海棠》尘封十年的国产二维动画票房纪录；年末《疯狂动物城2》不仅上映5天就打破自己创造的进 口动画票房纪录，近日更凭借长尾效应突破42.6亿元，挤掉《复仇者联盟4》，成为中国市场进口片的票房冠军。 但单品类的光鲜数据无法掩盖行业的深层裂痕，观众流失、档期依赖、类型失衡、腰部断层等问题从未消失。 这一年，《哪吒2》单 ...

2025年，电影院无数次亮起的银幕灯光为我们的生活增添了一抹亮色。从春节档到贺岁档，从动画史诗 到现实观照，每一部爆款的诞生，都如同一次与观众的深情击掌。这背后，是电影市场的持续繁荣。国 家电影局统计数据显示，2025年，全国电影票房达518.32亿元，国产电影票房412.93亿元，占比为 79.67%，城市院线观影人次为12.38亿。 动画电影爆发 2025年的大银幕，是一场"一超多强"的集体绽放。我们从《哪吒之魔童闹海》昂扬的国风新章中感受创 新激情，在《浪浪山小妖怪》的凡人叙事里体味温暖共鸣，更随《志愿军：浴血和平》波澜壮阔的历史 画卷重温初心、汲取力量。这些植根中华文化、映照时代精神的银幕之作，以多元的艺术表达激荡起广 泛而深沉的情感共鸣。 "好电影"门槛提高 这一年，"好电影"的门槛进一步提高。以2025年暑期档为例，豆瓣评分超过8分的《南京照相馆》《浪 浪山小妖怪》《捕风追影》等高口碑影片不仅票房表现稳健，更展现出强劲的长尾效应，印证了"好电 影"的市场回报周期正在延长。此外，以情感共鸣、奇观打造、身份感认同等观影体验为代表的极致长 板同样是为观众创造"超值感"的加分项。 动画电影在这一年迎来了历 ...

Group 1: Cultural Developments - The year 2025 saw significant advancements in cultural reforms, injecting new momentum into cultural prosperity and development [6] - Traditional culture experienced a revival, with ancient aesthetics becoming popular among the youth [6] - Cultural activities enriched the lives of the public, becoming a key element in depicting a better life [6] Group 2: Milestones in Film and Animation - The animated film "Nezha: Birth of the Demon Child" achieved a box office record of 15.446 billion yuan, becoming the highest-grossing film in Chinese history and the first in the world for animated films [6] - The film broke 114 domestic box office records and became a benchmark for China's cultural export [6] Group 3: Sports and Cultural Events - The "Village Super" football league in Guizhou saw participation increase from 62 to 108 teams, showcasing local cultural heritage through various ethnic festivals [6] - The "City Super" league in Jiangsu became a cultural phenomenon, attracting over 10.7566 million visitors and generating over 13.9 billion yuan in consumption [6] Group 4: Heritage and Preservation - The inclusion of "Xixia Tombs" in the World Heritage List increased China's total to 60, showcasing the country's commitment to cultural heritage [8] - The "Hezhe Ethnic Imakan" was successfully transitioned to the representative list of intangible cultural heritage, marking a significant achievement in heritage protection [8] Group 5: Public Cultural Services - Over 40,000 new public cultural spaces emerged, addressing the growing demand for high-quality cultural resources [9] - Various cultural activities flourished, extending quality cultural resources to grassroots levels [9] Group 6: Trends in Cultural Consumption - The "cultural fever" and "intangible cultural heritage" trends gained momentum, with over 43,000 related events held during the Spring Festival, engaging over 400 million participants [10] - Traditional aesthetics became a top trend among young people, with cultural products like traditional clothing gaining popularity [10] Group 7: New Forms of Artistic Expression - A new wave of public art emerged, with individuals from diverse backgrounds actively participating in creative processes [11] - This shift indicates a growing cultural confidence among the populace, fostering a new cultural ecosystem [11] Group 8: Academic and Cultural Discourse - The discovery of Qin Dynasty inscriptions in Qinghai sparked a significant academic debate, leading to a series of discussions and publications [12] - This event was recognized as a "phenomenal cultural event" impacting contemporary cultural and academic discourse [12] Group 9: Global Cultural Influence - The Chinese toy brand Labubu gained international attention, highlighting the competitiveness of Chinese cultural products in the global market [13] - The popularity of Labubu reflects a shift in youth culture consumption towards emotional value and social currency [13] Group 10: Awards and Recognition - The 18th Wenhua Award introduced a new category for cultural criticism, although the inaugural award was left vacant, indicating high standards for recognition [14][15] - This vacancy reflects the challenges in the current cultural critique landscape, emphasizing the need for quality in artistic expression [15]

Core Insights - The total box office revenue for China's film industry reached 51.832 billion yuan in 2025, with a total of approximately 1.632 billion moviegoers, indicating strong growth in both revenue and audience numbers [2] - The rise in movie attendance is attributed to high-quality film content and a shift in viewing habits, with collective viewing experiences gaining popularity [4][6] Group 1: Audience Trends - Collective viewing modes are becoming increasingly popular, with a significant rise in group attendance reported, suggesting a 40% growth trend for 2025 compared to 2024 [4] - Individual movie attendance has also seen a notable increase, with a 23.8% rise in audience numbers and a 31% increase in box office revenue year-on-year [6] Group 2: Market Expansion - The growth in movie attendance is not limited to first-tier cities; 2025 saw record-high audience numbers in 22 provinces and cities, with box office contributions from third and fourth-tier cities approaching those of second-tier cities [8] - Fourth-tier cities achieved a record box office of 11.89 billion yuan, with over 58 third and fourth-tier cities experiencing a box office growth of over 50% [9]

Core Insights - The total box office revenue in China is projected to reach 51.832 billion yuan in 2025, with total audience attendance estimated at approximately 1.632 billion [1] - There is a notable increase in both box office revenue and audience numbers, driven by high-quality film content and changing viewing habits [1] Group 1: Audience Trends - Group viewing has become increasingly popular, combining social interaction with entertainment interests, leading to a significant rise in attendance [2] - The number of group viewers has increased compared to previous years, with a projected growth rate of 40% for 2025 compared to 2024 [2] - Young consumers are contributing to a higher proportion of cinema attendance, resulting in a 23.8% increase in audience numbers and a 31% increase in box office revenue year-on-year [2] Group 2: Market Expansion - The viewing trend is not limited to first-tier cities; 22 provinces and municipalities in China have reported record-high audience numbers, with box office contributions from third and fourth-tier cities nearing those of second-tier cities [2] - Fourth-tier cities achieved a record box office revenue of 11.89 billion yuan in 2025, with over 10 cities experiencing more than 100% year-on-year growth [2] - More than 58 third and fourth-tier cities saw box office growth exceeding 50% in 2025 [2] Group 3: Key Film Releases - The strong performance of the film market is attributed to significant holiday releases, particularly during the Spring Festival, with notable success from domestic animated films like "Nezha: The Devil's Child" [3] - The year-end release of the imported film "Zootopia 2" continued to attract family audiences, breaking previous box office records for imported films [3]