Core Insights - The article discusses the rise of the furry community in Beijing, particularly focusing on the "万萬吉" furry convention, which has become a popular social event for younger generations, especially those born in the 2000s and 2010s [2][5][34] - The furry culture, originally a niche subculture, has evolved into a safe social tool for young people to express themselves and connect with others without revealing their identities [5][30] Group 1: Event Overview - The second large furry convention in Beijing, "万萬吉," took place in a five-star hotel during the summer, attracting mostly middle school students and their parents [2][9] - The event featured attendees in heavy furry costumes, creating a unique atmosphere where participants could socialize without showing their faces [2][5] - The furry community has seen a significant increase in participation since the end of the COVID-19 pandemic, with many new conventions emerging across various cities in China [7][34] Group 2: Cultural Shift - The furry culture has transitioned from its original association with soft pornography to a more wholesome social experience, particularly among younger individuals [4][5] - Different artistic styles within the furry community, such as American, Japanese, and realistic designs, cater to diverse preferences, with the Japanese style being the most popular among the youth [6][7] - The community has become a family-friendly environment, with parents actively participating and supporting their children's involvement in furry activities [9][11] Group 3: Economic Aspects - The furry community was previously seen as an expensive hobby, but the entry barriers have lowered significantly due to the emergence of more affordable costume makers and designers [12][20] - Custom character designs, known as "兽设," can range from a few hundred to several thousand yuan, depending on the artist's reputation and the complexity of the design [15][18] - The market for furry merchandise and related products is expanding, with young entrepreneurs creating original brands and selling various furry-themed items [21][23] Group 4: Social Dynamics - The furry community fosters a strong sense of belonging and social interaction, allowing individuals to express their ideal selves through their furry characters [24][28] - Many participants find comfort in the anonymity provided by the costumes, enabling them to engage more freely in social activities [28][30] - The community is characterized by active discussions and interactions, with members sharing personal experiences and forming friendships [29][30]