Core Viewpoint - The article highlights the growth and development of the Macau hotpot brand "Guan Ye Street" in mainland China, emphasizing its commitment to providing authentic Macau flavors and adapting to the rising consumer demand for quality dining experiences [1][2]. Group 1: Company Development - "Guan Ye Street" was founded by Chen Zhensheng, who aimed to bring authentic Macau cuisine to mainland consumers, with the first restaurant opening in Beijing's Chaoyang District [1]. - The brand has expanded to three direct-operated stores, reflecting its successful adaptation to the mainland market [1]. - The sourcing of ingredients has evolved from "ice-fresh" to fresh seafood, with a focus on quality and speed, now sourcing directly from international locations such as Canada and Australia [2]. Group 2: Consumer Engagement - The restaurant has been recognized on the mainland's "Black Pearl" dining list for seven consecutive years, with over 70% of customers being repeat visitors, indicating strong consumer loyalty [2]. - The dining environment has been meticulously designed to enhance customer experience, incorporating unique materials and decor that reflect Macau's cultural heritage [2]. Group 3: Market Environment - The business has benefited from an improved business environment, with government initiatives aimed at enhancing commercial conditions and supporting local businesses [2]. - The establishment of "Hong Kong and Macau Youth Beijing Association" aims to create opportunities for young people from Hong Kong and Macau, fostering community and support among them [3].