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内地美妆零售格局重构
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万宁官宣关闭内地所有门店
Shen Zhen Shang Bao· 2025-12-17 17:37
Core Viewpoint - Mannings, a well-known beauty retail chain, is set to cease operations in mainland China, marking a significant exit from the market after over 20 years of presence [3][4]. Company Summary - Mannings will officially stop operating its offline stores on January 15, 2026, with its online platforms ceasing operations by December 28, 2025, and December 26, 2025, for various e-commerce platforms [3]. - The brand has struggled to compete in the mainland market, facing challenges from established competitors like Watsons and the impact of e-commerce [4][6]. - Mannings has already begun closing stores in Shenzhen, with only two remaining operational as of now [4]. Industry Summary - The exit of Mannings reflects a broader trend of Hong Kong-based beauty chains facing significant challenges in the mainland market, with Watsons also experiencing a decline in revenue and store closures [6]. - Watsons reported a 3% year-on-year revenue decline in the first half of 2025, with a net closure of 145 stores, reducing its total to 3,630 [6]. - The beauty retail landscape in mainland China is undergoing a transformation, driven by the rise of e-commerce platforms and convenience stores that are capturing market share from traditional chains [7]. - Rising operational costs, including rent and labor, combined with insufficient supply chain efficiency, have further pressured traditional beauty retailers like Mannings [7].