Group 1 - The article discusses the challenges faced by independent website owners in managing multi-platform self-media operations, highlighting the need for smarter strategies to enhance efficiency [2][3][4] - A common issue is the time-consuming process of adapting content for different platforms, which can be streamlined by creating a content master library that modularizes key selling points [2][4] - Managing multiple accounts can lead to confusion and errors; using tools like Excel for organization and multi-account management systems can significantly ease the burden [3][4] Group 2 - The pressure to update content frequently can lead to burnout and decreased quality; a balanced approach with fewer, high-quality posts is recommended [3][4] - The importance of utilizing tools to automate repetitive tasks is emphasized, but it is crucial to maintain a balance between human creativity and automation [4][5] - The article suggests that self-media operations should focus on depth and value rather than sheer frequency of updates, advocating for a strategic approach to platform engagement [4][5]