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支付宝生活号:自媒体创作者如何解锁流量密码与商业新蓝海?
Sou Hu Cai Jing· 2025-06-22 12:06
Core Insights - The event focused on the characteristics of Alipay's video platform users and traffic strategies, organized by the Shenzhen Self-Media Association in collaboration with Ant Group [1] - The training gathered local self-media influencers and MCN agency professionals to explore new paths and commercial potential in content creation and platform operation [1] Group 1 - Ant Group's Digital Livelihood Division leader presented on three core topics: platform rules analysis, content creation process optimization, and resource cooperation [3] - A detailed analysis of successful cases from top accounts on Alipay's Living Account was provided, showcasing an efficient conversion chain from policy promotion to community service and offline traffic [3] - The presentation aimed to inspire content creators to rethink their approach to content creation and commercial monetization [3] Group 2 - The interactive Q&A session fostered lively discussions between Ant Group representatives and self-media influencers regarding platform ecosystem development and Living Account cooperation mechanisms [5] - MCN representatives shared practical experiences and offered valuable suggestions for the platform's growth [5] - The event emphasized the potential of Alipay's Living Account as a bridge connecting users with local life services, providing a broader stage and diverse business opportunities for self-media creators [5]