Core Viewpoint - GameStop has experienced significant insider buying, which is expected to sustain the bullish momentum around the stock in early 2026, despite a nearly 15% decline over the past year [1][4]. Insider Buying Activity - Top executives and board members have collectively invested tens of millions in GameStop shares, with Ryan Cohen, the President, CEO, and Chairman, purchasing a total of 1 million shares over two days [4][5]. - On January 20, Cohen bought 500,000 shares at an average price of $21.12, totaling approximately $10.56 million, and followed with another 500,000 shares at $21.60 the next day, adding about $10.80 million [5]. - Board director Alain Attal also acquired 12,000 shares at an average price of $21.6314, increasing his total ownership to 596,464 shares [6]. Market Sentiment and Stock Performance - The insider buying occurs while GameStop shares are trading in the low-$20s, with the stock remaining volatile and influenced by retail sentiment [7]. - Historically, clusters of insider buying are seen as a bullish signal, indicating that insiders believe the stock is undervalued [8]. - The scale of Cohen's purchases, along with Attal's, may reinforce a perceived price floor around the $21 level, providing psychological support for the shares [8]. Potential Impact on Stock Price - The insider buying is likely to attract speculative and momentum-driven investors, viewing insider confidence as a catalyst for price movement [9]. - While the company faces structural challenges, the buying pressure could reduce downside volatility and contribute to upward price momentum if market conditions remain stable [9].