Core Viewpoint - The aviation sector in Hong Kong and mainland China has underperformed the market this year due to cost pressures, intensified competition, and weak pricing power, leading to profit constraints. Recent stock price rebounds are attributed to strong travel demand expectations for the October Golden Week and price stabilization, but the sustainability of this momentum remains uncertain as the industry approaches the off-peak season [1] Industry Summary - The aviation sector is facing challenges from cost pressures and competition, which have negatively impacted profitability [1] - Regulatory measures aimed at reducing competition have had limited effects on improving pricing levels [1] - The forecast for ticket prices remains flat from 2025 to 2027, reflecting weak economic conditions and the continued impact of high-speed rail on demand [1] Company Summary - Morgan Stanley favors Spring Airlines (601021.SH) and China Eastern Airlines (00670)(600115.SH) as the top picks, followed by Cathay Pacific (00293) and Air China (00753)(601111.SH), while China Southern Airlines (01055)(600029.SH) is viewed less favorably [1] - Cathay Pacific's rating has been upgraded to "Neutral," with a target price increase from HKD 8.2 to HKD 9.1 due to an attractive dividend yield exceeding 6% [1] - China Eastern Airlines has seen its A-share rating upgraded to "Buy," with a target price raised from RMB 4.1 to RMB 5, as the company focuses on passenger services after divesting its cargo business [1] - Spring Airlines maintains a "Buy" rating, with a target price increase from RMB 63 to RMB 65, benefiting from the strong recovery in domestic tourism [1]