农业+旅游+文化融合发展

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哈洽有约|苏彦山:发挥农垦优势 探索发展路径
Xin Hua Wang· 2025-05-20 09:11
Core Viewpoint - The Harbin Company of Beidahuang Group is leveraging the Harbin International Economic and Trade Fair to showcase its agricultural products and promote regional agricultural and economic development through unique branding and collaboration strategies [1][3][11]. Group 1: Exhibition and Product Showcase - The theme of the exhibition is "China Beidahuang, the Granary of China," with a unique "aircraft carrier" design highlighting the company's leadership in agriculture [3]. - The company has curated an urban agriculture exhibition area, showcasing local agricultural tourism and products, including facility-grown fruits and vegetables, to promote the "ten thousand acres and thousand greenhouses" economy [5]. - Featured products include specialty black rice from Qingyang, along with a range of derived products such as black rice tea and vinegar, emphasizing the full industrial chain of black rice [7]. Group 2: Regional Development Strategy - The year 2025 is identified as a critical year for the Harbin Company to achieve significant development goals, focusing on the "three industries and three integrations" strategy [9]. - The company aims to strengthen existing industries while exploring new projects, with a focus on developing distinctive planting and breeding bases, as well as renewable energy demonstration bases [9]. - The strategy includes the construction of two golden belts: the outer belt focusing on specialty agriculture and the inner belt on trade and logistics, ultimately forming a unique dual marketing system [9]. Group 3: Future Development Goals - The company plans to utilize the Harbin International Economic and Trade Fair to attract local and international partners by showcasing its organic black rice and agricultural tourism projects [11]. - Future initiatives will focus on solidifying foundational industries like specialty planting and green food processing, while also expanding into trade logistics and hospitality [13]. - The company aims to create a new marketing system that integrates productization, systematization, and branding, enhancing the sales of its "He Farm" products and driving regional influence [14].