Core Viewpoint - The article highlights the emergence of fraudulent agricultural experts on social media platforms, deceiving farmers with false claims and ineffective agricultural products [1][3][12]. Group 1: Fraudulent Activities - Numerous fake agricultural experts are promoting themselves on platforms like Douyin, Kuaishou, and WeChat Video, presenting themselves as knowledgeable figures in agriculture [3][6]. - These so-called experts often claim to have extensive experience and educational backgrounds in agriculture, offering free guidance to farmers [5][10]. - The content shared by these experts includes dubious agricultural tips and the promotion of ineffective products, leading to dissatisfaction among farmers [9][12]. Group 2: Identity and Operations of Fraudsters - A significant number of these accounts are linked to "Xianghe Agriculture," which is a team focused on selling agricultural products through social media influencers [17][19]. - Investigations reveal that many of these so-called experts lack any real agricultural education or experience, with some even being involved in unrelated fields like broadcasting [30][36]. - The founder of "Xianghe Agriculture" admitted that the identities of these experts are fabricated, and their primary goal is to generate sales rather than provide genuine agricultural knowledge [34][46]. Group 3: Marketing Strategies - The fraudulent experts utilize a consistent marketing strategy, often using similar scripts and styles in their videos to create a sense of urgency and exclusivity around their products [15][38]. - New accounts labeled as "Xianghe Assistance Team" have been created to further promote agricultural products, with misleading claims about their qualifications [40][42]. - The team behind these accounts is focused on maximizing profit through deceptive practices, indicating a willingness to pivot to other products if agricultural sales decline [46].