Group 1 - The event "Urban-Rural Encounter" showcased local high-quality agricultural products at BHG Supermarket in Nanjing, marking the first time these products entered a high-end retail space [1] - Nanjing Deji Plaza achieved a sales figure of 24.5 billion yuan, ranking it as the top single-store shopping mall globally for the first time in 2024 [1] - The collaboration between BHG Supermarket and local producers aims to establish a long-term sales area for Nanjing's agricultural products, enhancing their market presence [1] Group 2 - The rice brand Mingwen Kaijian, produced by Nanjing Zhongxinli Planting Cooperative, emphasizes quality through scientific cultivation and full-process tracking by local notaries [2] - The first batch of agricultural products entering BHG Supermarket includes over 80 selected items from 20 local producers, catering to high consumer quality demands [2] - The initiative aligns with the goal of enhancing the brand influence of local agricultural products and supports the elevation of Nanjing's agricultural brand value [2] Group 3 - The promotion of Nanjing's high-quality agricultural products in commercial spaces is seen as an effective way to ensure farmers produce quality goods, achieve good prices, and provide consumers with great taste [3] - Nanjing has focused on developing a modern urban agriculture model, creating a comprehensive agricultural brand system to enhance product value and market competitiveness [3] - The city has established 567 green food brands and 132 organic food brands, with over 700 products certified under the "two products and one standard" initiative, indicating a strong emphasis on quality [3]

Group 1 - The Jinan municipal government is actively promoting agricultural and rural consumption through various initiatives, including the "Action to Promote Agricultural and Rural Consumption" [1] - Jinan has planned and implemented 309 key agricultural projects with an annual investment of 13.86 billion yuan, focusing on stabilizing the production of staple food and enhancing supply capacity [1] - In the first quarter, the total output value of agriculture, forestry, animal husbandry, and fishery in Jinan reached 9.13 billion yuan, a year-on-year increase of 4.3% [1] Group 2 - Jinan is enhancing its agricultural brand system, creating a "1+15+N" agricultural brand matrix, and has authorized 140 enterprises and 420 products under the "Spring Water Family" public brand [2] - The city has organized 29 sales matching activities, involving over 530 agricultural operators, to facilitate local consumers' access to quality agricultural products [2] - Jinan is expanding its rural consumption scenarios by developing new rural tourism routes and organizing various cultural and agricultural events [2]