Core Viewpoint - The partnership between Qian Dama and Yangjiang lychee farmers marks a significant step in enhancing the market reach and sales of high-quality lychees, contributing to rural revitalization and economic development in the region [4][10][13]. Group 1: Company Initiatives - Qian Dama plans to purchase 500 tons of lychees from Yangjiang this year, with expectations to exceed 2000 tons by 2025 [4][5]. - The company utilizes a direct procurement model and efficient supply chain management to ensure that freshly picked lychees reach its stores nationwide within 24 hours [14][19][20]. - Qian Dama's collaboration with local farmers and suppliers aims to enhance the sales channels for Yangjiang lychees, thereby increasing farmers' income and supporting local economic growth [12][13]. Group 2: Industry Impact - The lychee planting area in Yangjiang covers 40,000 acres, and the partnership with Qian Dama opens broader market opportunities for local farmers [8]. - The initiative reflects the recognition of Yangjiang lychee quality in the market and is part of a broader strategy to promote rural revitalization through agricultural development [9][10]. - The implementation of cold chain logistics and advanced preservation technologies is crucial for maintaining the freshness of lychees, which typically have a shelf life of less than 7 days at room temperature [15][17].