Core Points - The event aimed to promote Yangjiang lychee in the Beijing-Tianjin-Hebei market, achieving a signing amount exceeding 50 million yuan [6][19][65] - The collaboration between Tianjin and Guangdong is expected to enhance agricultural product distribution and market interaction [22][31][78] Group 1 - The Yangjiang lychee brand promotion event was officially launched in Tianjin on June 14 [8][19] - The theme of the event was "Mountain and Sea Yangjiang, Lychee Fragrance in Tianjin," focusing on delivering high-quality Yangjiang lychee to the northern market [4][19] - The event featured a unique cultural performance, enhancing the connection between Yangjiang lychee and Tianjin [12][14][16] Group 2 - The promotion event facilitated direct procurement agreements between six Yangjiang lychee companies and several well-known Tianjin enterprises [62][65] - Yangjiang has a lychee planting area of 300,000 mu, with an expected production of over 200,000 tons this year [36][37] - The event showcased various lychee varieties, including the seedless lychee, which has a high market potential in Tianjin [59][70][72] Group 3 - The collaboration aims to achieve "four shares": production sharing, market sharing, logistics sharing, and innovation sharing between Tianjin and Yangjiang [22][23][31] - Tianjin is recognized as a significant consumption market and logistics hub, providing a strong impetus for Yangjiang lychee to expand its market share [31][35] - The event is part of a broader strategy to promote high-quality agricultural development and increase farmers' income in Yangjiang [19][31][78]

Group 1 - Guangdong Province is advancing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" with a focus on industrial upgrading, urban-rural coordination, and ecological optimization [4][5] - The provincial government has passed the "Guangdong Province Marine Economy High-Quality Development Regulation," which aims to foster emerging industries and upgrade traditional sectors [7][19] - Yangjiang is promoting its "selenium-rich" lychee and developing a cold chain logistics system to strengthen its lychee industry [10][42] Group 2 - Zhongshan is focusing on enhancing urban and rural landscapes by creating a connected urban scenic line and improving living environments [15][46] - Foshan has signed 20 projects with a total investment of 236.25 billion yuan, targeting sectors like semiconductors and new energy vehicles [63][66] - Maoming is planning the "Hundred Miles of Agarwood Industry Belt," emphasizing technology and market operations to enhance the industry [75][78] Group 3 - Shaoguan's Xinfeng County has established an agricultural brand expert think tank to promote the "Xinfeng Flavor" regional public brand [89][92] - Meizhou's Xingning City has signed and launched 33 key projects with a total investment of 70.87 billion yuan, focusing on various industries [104][106] - Qingyuan's Yangshan County is collaborating with the Guangdong Academy of Agricultural Sciences to enhance the quality of livestock and aquaculture industries through technology [112][114] Group 4 - Yunfu's Yun District is promoting the enhancement of enterprise aesthetics to improve regional industrial competitiveness [120][123] - The initiatives across various cities in Guangdong reflect a comprehensive approach to economic development, focusing on both traditional and emerging industries [4][7][15]

Core Viewpoint - The partnership between Qian Dama and Yangjiang lychee farmers marks a significant step in enhancing the market reach and sales of high-quality lychees, contributing to rural revitalization and economic development in the region [4][10][13]. Group 1: Company Initiatives - Qian Dama plans to purchase 500 tons of lychees from Yangjiang this year, with expectations to exceed 2000 tons by 2025 [4][5]. - The company utilizes a direct procurement model and efficient supply chain management to ensure that freshly picked lychees reach its stores nationwide within 24 hours [14][19][20]. - Qian Dama's collaboration with local farmers and suppliers aims to enhance the sales channels for Yangjiang lychees, thereby increasing farmers' income and supporting local economic growth [12][13]. Group 2: Industry Impact - The lychee planting area in Yangjiang covers 40,000 acres, and the partnership with Qian Dama opens broader market opportunities for local farmers [8]. - The initiative reflects the recognition of Yangjiang lychee quality in the market and is part of a broader strategy to promote rural revitalization through agricultural development [9][10]. - The implementation of cold chain logistics and advanced preservation technologies is crucial for maintaining the freshness of lychees, which typically have a shelf life of less than 7 days at room temperature [15][17].

Core Viewpoint - Yangjiang lychee is set to enter the market at the end of May, showcasing a variety of high-quality lychee species and innovative agricultural practices that enhance its appeal to consumers [7][8][10]. Group 1: Lychee Cultivation and Varieties - The lychee trees in Yangjiang are thriving, with notable ancient varieties like the 700-year-old "Shuangjian Yuhuo" still standing strong [3][4]. - Recent advancements in grafting techniques have allowed for the introduction of new lychee varieties such as "Jumeiren," "Guiwei," "Xianjinfeng," and "Bingli," revitalizing the local lychee industry [4][5][19]. - By 2025, the total lychee planting area in Yangjiang is expected to reach approximately 320,000 acres, with new varieties occupying a larger share compared to traditional ones [19][20]. Group 2: Processing and Value Addition - The "Qiduoduo" processing park in Yangdong District utilizes high-pressure processing (HPP) technology to produce lychee juice while preserving nutritional value, with an annual output exceeding 10 million yuan [36]. - Cold chain logistics are being enhanced, with over 60 cold storage facilities established, extending the shelf life of lychees to 25-30 days for domestic and international distribution [39][40]. - The integration of deep processing and cold chain logistics is seen as a dual engine for upgrading the lychee industry in Yangjiang [37][38]. Group 3: Branding and Market Strategy - Yangjiang is transitioning from traditional bulk sales to a brand-oriented approach, enhancing the market value of its lychee products [47][60]. - The region has successfully cultivated several national and provincial-level lychee brands, contributing to a complete industrial chain from cultivation to sales [52][59]. - Recent promotional activities in Chengdu have showcased Yangjiang lychee's unique qualities, fostering partnerships and expanding its market reach [61][63].