Core Insights - The article highlights the successful e-commerce live streaming sales of the Xinjiang specialty "Old Man Melon" by local merchants, particularly the Abdullah brothers, who have seen significant demand and sales growth since last year [2][4]. Group 1: Product Overview - "Old Man Melon" is a unique fruit from Xinjiang, known for its high water content, sweetness, and soft texture, making it appealing to consumers [2]. - The melon has a short maturity period of only two to three months, which poses challenges for storage and transportation due to its thin skin and fragility [2]. Group 2: Sales Performance - The Abdullah brothers' fruit store has experienced booming sales, averaging over 150 orders per day and nearly 20,000 yuan in daily sales since the melon's summer launch [4]. - The melon has become a popular souvenir for tourists visiting Xinjiang, with many sharing their positive experiences online [4]. Group 3: Agricultural Development - In 2021, Xinjiang initiated a project aimed at improving local specialty crops, with the "Old Man Melon" variety enhancement as a key focus [6]. - The new variety, "Aodun Old Man Melon," has been successfully cultivated in various regions, yielding over 6,300 yuan per mu (approximately 0.067 hectares) with a market price of around 12 yuan per kilogram [6][8]. Group 4: Transportation and Market Access - The rapid growth in sales is supported by modern transportation infrastructure in Xinjiang, including a total road length of 230,000 kilometers and 9,557 kilometers of operational railway [8]. - The increased accessibility has led to a surge in tourist traffic, with the Urumqi International Airport recently surpassing a daily passenger throughput of 100,000, facilitating the distribution of local products [8].