Core Insights - The article highlights the vibrant scenes of the agricultural harvest festival and the significant potential of urban and rural consumption markets during the autumn consumption season [1][3]. Group 1: Consumption Trends - The autumn consumption season, themed "Celebrating Agricultural Harvest and Enjoying a Better Life," runs from early September to the end of November [3]. - In Shandong Rizhao, the market sees an average daily sales volume of 100,000 jin (50,000 kg) for seasonal seafood due to the release of consumer demand [2]. - From September 10 to 19, Douyin reported over 120 million orders of various agricultural products, with a year-on-year increase of 56% in order volume and 47% in transaction value [5]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous subsidies and support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions [5]. - The integration of traditional product consumption with innovative online and offline models has revitalized the market, providing consumers with diverse choices [5]. Group 3: Youth Engagement - An increasing number of young consumers are drawn to "earthy and beautiful" products, with many participating in the autumn consumption season [6][7]. - The use of online platforms for purchasing agricultural products has become a preferred method for young consumers, who enjoy the unique flavors of rural products [7][8]. Group 4: Challenges and Opportunities - Despite the booming sales, issues such as incomplete cold chain logistics and internal competition in agricultural e-commerce have been raised [9]. - Experts suggest enhancing cold chain infrastructure and promoting digital technology applications to improve the management of agricultural product logistics [9]. - Local governments are taking initiatives to streamline agricultural product sales channels, enhancing the efficiency of rural products entering urban markets [9].

琳琅满目的新鲜果蔬前人头攒动，缤纷特色的农村文创产品成为直播间的主角，流连忘返的农旅体验项目成为产业新宠……9月，记者在多地农民 丰收节金秋消费季现场，看到一个个庆丰收促消费新场景，感受城乡消费市场的巨大潜能。 各地农特"好物"丰富多样、触"网"远销 晨曦微露，山东日照，应季的鲜活梭子蟹、皮皮虾、本地刀鱼等海鲜已"上新"各个摊位，前来"抢鲜"的市民络绎不绝。"金秋消费季叠加开海，让 市民的消费需求得以释放，近期市场日均销量能达10万斤。"汾水农贸市场副经理杨石永说。 作为中国农民丰收节的重点活动，以"庆农业丰收 享美好生活"为主题的金秋消费季活动，从9月初持续到11月底。 在黑龙江佳木斯，游客在连片稻田涌起的金色波浪中感受"稻种嘉年华"；在浙江杭州，来自全国各地的56家农业经营主体将粮油、畜禽、中药材 等多种品类产品搬到展销活动现场；在河南郑州，漯河非遗面塑、濮阳农民麦秆画等特色产品惊艳亮相……各地亮出农特"好物"吸引众多城乡消 费者。 抖音平台数据显示，9月10日至19日，平台累计销售各类农特产品超1.2亿单，订单量同比增长56%，成交额同比增长47%，超三成交易额由店播模 式达成。 此次金秋消费季，各大电 ...

Core Insights - The article highlights the vibrant scenes of agricultural harvest celebrations and the potential of urban-rural consumption markets during the "Golden Autumn Consumption Season" in September [1][2]. Group 1: Agricultural Products and Consumption Trends - Various local agricultural products are gaining popularity, with significant sales figures reported; for instance, daily sales in a market reached 100,000 jin (50,000 kg) [2]. - The "Golden Autumn Consumption Season" is a key event for promoting agricultural products, running from early September to the end of November, themed "Celebrating Agricultural Harvest and Enjoying a Better Life" [2]. - E-commerce platforms have reported substantial growth in sales of agricultural products, with over 120 million orders and a year-on-year increase of 56% in order volume and 47% in transaction value from September 10 to 19 [5]. Group 2: Youth Engagement and Cultural Experience - An increasing number of young consumers are drawn to unique rural products, with many participating in local markets and cultural experiences [6][7]. - Young consumers prefer online shopping for agricultural products, utilizing platforms like "Duoduo Fengshouguan" for easy access to quality goods [7]. - The "Rice Field Paradise" in Zhejiang has attracted many young visitors, with a reported 20% increase in visitor numbers since September [7]. Group 3: Supportive Policies and Infrastructure Development - Various e-commerce platforms and financial institutions have launched numerous support measures for farmers, including subsidies and promotional initiatives [5]. - Experts emphasize the need for improved cold chain logistics and infrastructure to enhance the distribution of agricultural products, addressing issues like insufficient initial cold chain facilities [9][11]. - Local governments are taking steps to facilitate agricultural product sales, such as establishing direct sales points and enhancing rural e-commerce training programs [11]. Group 4: Future Outlook - The article suggests that as urban-rural consumption links become more efficient, the potential for agricultural products to move from villages to cities will increase, further stimulating consumption [12].

Core Viewpoint - The article highlights the vibrant consumption scene during the harvest festival, showcasing the potential of urban and rural markets through various agricultural products and cultural experiences [1][2][4]. Group 1: Agricultural Products and Market Trends - The "Golden Autumn Consumption Season" is a key event celebrating agricultural harvests, running from early September to the end of November, with a theme of "Celebrating Agricultural Harvest, Enjoying a Better Life" [2][4]. - In Shandong, the daily sales volume of seafood reached 100,000 jin (approximately 50,000 kg) during this consumption season, driven by the seasonal demand and the opening of the sea [2]. - Data from Douyin indicates that from September 10 to 19, over 120 million orders of various agricultural products were sold, with a year-on-year increase of 56% in order volume and 47% in transaction value [4]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions aimed at assisting farmers [4]. - The integration of online and offline sales models has provided consumers with diverse choices and revitalized the market, as noted by experts [4]. Group 3: Consumer Demographics and Preferences - There is a growing interest among young consumers in "earthy and beautiful" products, with many young people participating in the consumption season, facilitated by e-commerce and logistics developments [5][6]. - Young consumers prefer online platforms for purchasing agricultural products, with a notable increase in participation from university students [6]. Group 4: Challenges and Solutions in Agricultural Sales - Despite the booming sales, challenges such as inadequate cold chain logistics and market saturation in e-commerce are highlighted, necessitating improvements in infrastructure and technology [7][9]. - Local governments are taking initiatives to enhance the sales channels for agricultural products, such as setting up direct sales points and promoting rural e-commerce [9].

老汉瓜是一种新疆特色甜瓜 随处可见背着行"馕" 手捧老汉瓜的游客 精挑细选全副包装 一路怀抱用心呵护 专属座位寸步不离 …… 只为把这"走不出新疆"的甜蜜带回家乡 牙口不好的老汉也能享用 因此得名 它种植历史悠久 新疆多地均可种植 但它不耐储存 一日色变 两日香变 摘下来后只能尽快食用 又有人称它为带不出新疆的"一包糖" 如今不一样啦 如何"把老汉瓜带出新疆" 最近这项挑战 在网络上爆火 在新疆的机场 水多皮薄 口感绵软 无论是北京 上海还是广东 通过便捷的物流交通网络 老汉瓜都能沿着高速迅速汇集 通过空运快速出疆 在新疆一个农产品批发市场 记者见到了正在直播的阿卜杜拉·阿卜杜热依木 去年 他的水果店首次尝试电商直播销售老汉瓜 今夏老汉瓜上市以来生意持续火爆 日均订单150多单 单品日销售额接近两万元 7月29日，新疆一家水果商户在打包老汉瓜。新华社记者 张瑜 摄 科技加持助力老汉瓜走得更远 今年以来 作为科技改良的成果 新品种奥顿老汉瓜一经上市 收获了广大消费者的欢迎 在电商平台 它有一个好听的名字 "金纹老汉瓜" 7月29日，新疆一家水果商户在直播销售老汉瓜。新华社记者张瑜 摄 曾经的老汉瓜 品种混杂严重 ...

稳稳抱起一颗瓜，单手托好，用塑料发泡网整个套住，再确保边角捂严捂紧，最后挨个慢慢放进纸箱，打上捆扎带，一箱老汉瓜便做好了"起 飞"准备。水果店里，阿卜杜拉·阿卜杜热依木一会儿在手机屏幕前滔滔不绝，一会儿又忙着打包顾客下单的甜瓜。直播间里满是"甜蜜"。 阿卜杜拉是新疆喀什人，现在和哥哥在乌鲁木齐一家农产品批发市场经营水果店。去年以来，他们尝试通过电商直播销售新疆特产老汉瓜大获 成功。 记者了解到，仅在新疆吐鲁番，新品种老汉瓜的种植面积约2000亩。"一亩产量一吨多，5月底上市后，一公斤收购价8元，一亩地能卖1万多元 钱。"瓜农孟宪武说。 在社交媒体上，老汉瓜悄然成为游客从新疆带走的最佳伴手礼之一，不少人在网上晒出自己网购的老汉瓜，大赞香甜可口。 7月29日，新疆一家水果商户摊位前，顾客正在挑选甜瓜。新华社记者张瑜 摄 小小老汉瓜走红走俏，折射出祖国边疆这片广袤土地上的大变化大发展。 曾经的老汉瓜，品种混杂严重，皮薄易裂不耐储运，商品率也相对较低。为了做强做优地方特色品种，新疆2021年启动"自治区乡村振兴产业 发展科技行动"项目，把老汉瓜品种改良作为重要目标之一。 作为科技改良的重要成果，新品种奥顿老汉瓜（维吾 ...

这背后，不仅体现了人们对新疆甜瓜的执着，更折射出一个边疆小城的产业变革之路。老汉瓜的主产地 新疆喀什，通过政策扶持、科学种植，使这种原本只在当地销售的土特产，走上了标准化、品牌化发展 的快车道。如今，老汉瓜亩产可达700至1000公斤，为当地农户带来稳定收入，成为名副其实的"致富 瓜"。 一颗甜瓜，不仅甜进百姓生活，也见证着乡村振兴的"新疆答卷"。 在新疆，一种名为"老汉瓜"的甜瓜，正悄然走红网络。因其皮薄、汁多、绵软香甜，连牙口不好的老人 也能轻松食用，故得名"老汉瓜"。由于运输条件苛刻，不少游客干脆"人肉护送"——抱着瓜上飞机，甚 至为它系上安全带，这一滑稽的景象也随即成为网络热梗。 ...

瓜农陈宝文说："目前收益还不错，主要通过网络直播的方式向疆内外进行销售，每天销售10吨左右。 今年如果收益好的话，明年我们计划扩大种植面积，种植1000亩左右。" 为保障老汉瓜及时送达，瓜农还与新疆顺丰速运有限公司玛纳斯分公司达成合作，在田间设置临时揽收 点，制定寄递方案，物流快车仅用2—3天就能完成这场"甜蜜速递"。 新疆顺丰速运有限公司玛纳斯分公司店经理王亘晟说："我们专门定制了全流程的物流方案，首先是提 供防震拉伸棉，稳稳固定好每个瓜，再用全自动打包机进行标准化封箱，时效上我们更是下了功夫，开 通了生鲜绿色通道，保证新鲜度。我们助农不只是送快递，更是想通过'育农、促产'的思路，提前对接 需求、优化供应链条，持续优化助农工作机制，把好的农产品真正送出去，让农民省心种、放心卖，让 消费者收到新鲜、满意的好瓜。"（谷雅萍 王富全 彭思羽 ） 顾客刘洁说："我们一群自行车骑友今天骑到这里，准备尝一下'棉花哥'的老汉瓜，真是'甜掉大门牙'， 我准备过两天再来屯一点，放到家里慢慢吃。" 今年，瓜农陈宝文大胆尝试，与本地网红"棉花哥""新疆鬼手"合作，采用风险共担、利润共享的方式， 种植了200亩老汉瓜，从科学种植、 ...