Core Viewpoint - The article discusses the implementation of measures to enhance the agricultural product market system in Shenzhen through the "Media+" initiative, focusing on quality improvement and market expansion for agricultural products [1] Group 1: Agricultural Product Quality and Standards - The measures propose to advance the quality grading pilot for agricultural products, establishing detailed quality grading standards for premium agricultural products [1] - There is an emphasis on solidifying production technology procedures for high-quality agricultural products [1] Group 2: Market Expansion and Sales Channels - The initiative supports local enterprises in establishing suitable agricultural production supply bases in other regions [1] - It aims to broaden sales channels for high-quality agricultural products [1] Group 3: Promotion and Branding - The establishment of professional live-streaming teams to assist farmers in marketing their products is highlighted, involving collaboration with business leaders and farmers [1] - The measures focus on systematic brand building and market expansion around advantageous brands, aiming to create a combination of regional public brands, enterprise brands, product brands, and personal IPs [1] - The initiative seeks to enhance platforms like "Shenzhen-Shantou Friendly Agriculture" to empower agricultural marketing [1]