Core Viewpoint - The article highlights the successful marketing and sales strategies of "Xianpin Lychee," a product from Suixi County, which has gained significant traction both domestically and internationally, showcasing innovative approaches to agricultural marketing and sales [1][10][56]. Group 1: Marketing Strategies - "Xianpin Lychee" has successfully penetrated major economic regions in China, including Beijing-Tianjin-Hebei and the Yangtze River Delta, and has also begun to export internationally [8][9]. - The marketing campaign leveraged social media platforms, particularly Xiaohongshu (Little Red Book), to create a strong brand presence, resulting in over 1,000 promotional posts and 300 new accounts created in just over a month [32][33]. - The launch of a custom platform for consumers to engage in fruit picking has allowed consumers to pay 15 yuan per kilogram, significantly higher than the previous price of around 10 yuan, benefiting both farmers and consumers [44][46]. Group 2: Sales Performance - The pre-sale volume of "Xianpin Lychee" has exceeded 4,500 tons, with a total pre-sale amount reaching 160 million yuan [10][11]. - The price of "Xianpin Lychee" has increased by 20% compared to the previous year, indicating strong demand and effective marketing [10]. - The marketing activities have attracted significant media attention, with over 60 media outlets covering the events, leading to a total online traffic of over 120 million [39][41]. Group 3: Economic Impact - The new marketing strategies have expanded sales channels for farmers, significantly increasing their income and encouraging them to improve the quality and yield of lychees [51]. - The initiative has also stimulated related industries, creating numerous job opportunities and attracting talent back to the region [52]. - The transformation of "Xianpin Lychee" represents a broader trend of digitalization in the agricultural sector, showcasing a shift from traditional sales models to modern, integrated marketing approaches [56][57].