Core Viewpoint - The article highlights the efforts of various support teams in Guangdong to enhance the sales of lychees through innovative marketing strategies, technology integration, and community engagement, aiming to address the challenges posed by a bumper harvest and ensure farmers' economic benefits [10][11][110]. Group 1: Sales Enhancement Strategies - Support teams have transformed local fruit orchards into live streaming venues to expand the online sales channels for lychees [4][43]. - The establishment of cold chain processing centers and the introduction of AI sorting technology have improved the quality and marketability of lychees, allowing for higher prices and reduced waste [5][35][38]. - Collaborative efforts with local farmers and technology experts have led to significant improvements in lychee quality and yield, with some areas reporting production increases of up to 30% [10][21][29]. Group 2: Community and Cultural Integration - Various support teams have initiated cultural and tourism projects, such as music festivals and art collaborations, to promote lychee brands and enhance consumer engagement [96][100]. - The integration of cultural elements into marketing strategies has helped create unique brand identities for local lychee varieties, boosting their appeal in both domestic and international markets [97][101]. Group 3: Technological Innovations - The implementation of cold chain logistics has enabled lychees to reach high-end international markets, significantly increasing cross-province order volumes by 200% [38]. - AI sorting systems have been introduced to ensure quality control, allowing for premium pricing on high-quality lychees [35][36]. Group 4: Economic Impact - The combined efforts of support teams have resulted in substantial sales figures, with some live streaming events selling over 25,000 pounds of lychees in just three hours, generating sales of 420,000 yuan [57]. - Overall, the initiatives have led to a significant increase in lychee sales across Guangdong, with reports indicating that approximately 80% of the expected harvest has already been sold [100][110].

Core Viewpoint - The 6·18 shopping festival serves as a significant opportunity for agricultural product sales, particularly for Guangdong lychee, which is leveraging both online and offline strategies to enhance its market presence and export potential [1][2]. Online Sales Strategy - Guangdong's mainstream media, under the guidance of the provincial internet office, launched a "shopping cart" initiative on video platforms to facilitate direct purchases of lychee through short videos, enhancing marketing and sales precision [4][6]. - The e-commerce platforms have seen a substantial increase in sales, with Guangdong lychee's transaction volume on JD.com growing over 560% year-on-year, and search volume on Meituan increasing by 143% since June [6][7]. Offline Promotion Activities - Multiple lychee-themed promotional events were held, including a cultural tourism promotion in Huizhou and a high-end lychee exhibition in Dongguan, aimed at enhancing consumer engagement and establishing direct connections between producers and buyers [2][3]. - The Guangdong lychee industry is characterized by its significant production capacity, holding over half of the national planting area and one-third of global production [2][3]. Market Preparation and Sales Tactics - Prior to the 6·18 festival, Guangdong implemented a "12221" marketing system to activate the entire supply chain, allowing for early sales and securing market demand [3][4]. - The first day of lychee pre-sales in Zhanjiang reached over 4,500 tons, with a pre-sale value nearing 100 million yuan, reflecting a 20% increase in average price compared to the previous year [3][4]. Export Growth and International Market - Guangdong's lychee exports are expanding, with a projected order volume of approximately 2,300 tons, marking a 20%-30% increase compared to the previous year, primarily targeting markets in Russia, UAE, and Australia [7][8]. - The logistics capabilities have improved, allowing lychee to reach international markets within 48 hours, enhancing the global competitiveness of Guangdong lychee [7][8]. Quality and Product Differentiation - The lychee industry in Guangdong is focusing on high-quality varieties, with new cultivars like "Xianjinfeng" and "Jingganghong" being developed to meet diverse consumer preferences [8][9]. - The pricing strategy for premium varieties can reach several dozen yuan per pound, with significant demand from high-end markets in Hong Kong, Japan, and Western Europe [8][9]. Cultural and Tourism Integration - The integration of cultural tourism with lychee promotion is evident, with initiatives like the "Beautiful Huizhou" tourism route that combines lychee picking experiences with local attractions [10][11]. - Collaborations with the entertainment industry, such as the promotion of the drama "Chang'an's Lychee," have further elevated the profile of Guangdong lychee, showcasing its cultural significance [10][11].

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罂按下快门。接 着，她熟练地点 开小红书APP， 将照片配上AI自 动生成的文 案："乌塘的荔 枝，是海风吻过 "小红书村"红 了，仙品荔火了 _南方+_南方 plus 清晨，52岁的荔 农陈大姐踩着露 水走进荔枝林。 不同于以往直奔 枝头检查果色， 她掏出手机对准 一簇泛红的白糖 的甜。" 发送成功后，她 望着屏幕上跳出 的第一个点赞， 咧开嘴笑了—— 这个在遂溪县乌 塘镇种了几十年 荔枝的农民，今 年多了一个身 份：小红书种草 官。 晨光熹微，林间 的薄雾渐渐散 去，属于乌塘镇 新屋村的热闹才 刚刚开始。没过 多久，村口的方 向便隐隐传来了 喧腾的人声，导 游清晰洪亮的讲 解声穿透了荔枝 林的宁静："大 家往这边走！这 里就是我们广东 省首个'小红书 村'——新屋 村。" 一天最多二十几 批游客 今年，新屋村的 热闹景象远超所 有人的预料。 五一期间，一辆 接一辆的自驾车 从四面八方汇聚 而来。其中不少 人是循着村民们 在小红书上分享 的笔记，一路导 航到了这里。新 屋村党群服务中 心瞬间被挤得满 满当当。 热情的访客们自 发在村委会报 到、排队等候， 服务中心的大门 也一直敞开着， 村干部们全员上 阵， ...

仙品荔再北上！ 遂溪乌塘进军京 津冀拓市场新篇 _南方+_南方 plus 5月27日，"喊全 球吃广东荔 枝"广东荔枝京 津冀推介活动在 河北首衡市场举 办。作为粤西荔 枝的代表，湛江 市遂溪县副县长 蒲火元率队 携"仙品荔"亮 相，继山东之后 再北上，向京津 冀地区客商及消 费者推介遂 溪"仙品荔"，通 过现场推介、签 约合作等环节， 为遂溪荔枝拓展 北方市场搭建重 要平台。 植带，拥有火山 熔岩土壤和充足 光照，造就 了"仙品荔"果大 核小、肉质晶 莹、清甜多汁， 比其他产区早熟 15天的特性。近 年来，遂溪县通 过标准化种植、 数字化监管和品 牌化运营，不断 提升"仙品荔"的 市场竞争力，产 品远销全国乃至 海外市场。 今年3月起，遂 溪县提前谋划荔 枝季营销新路 径，在县委县政 府与广州越秀区 驻乌塘工作队支 持下，组织全镇 荔农集体进军小 红书平台。通过 邀请小红书官方 培训讲师驻点指 导，系统教授商 品笔记创作、AI 技术优化内容及 流量运营技巧， 短时间内搭建起 覆盖种植基地、 采摘体验、加工 工艺的"仙品 荔"品牌营销矩 阵，成功将生态 优势转化为网络 传播声量。 近日，2025广东 遂溪（乌 ...

"仙品荔"引来客 如流，果农小红 书卖荔枝卖出新 业态_南方+_南 方plus 今年，遂溪仙品 荔一路"狂飙" ， 足迹遍布大江南 北：4月19日， 仙品荔亮相在东 莞举办的2025三 博会；5月13 日，仙品荔在 2025广东早熟荔 枝（粤西）荔枝 上海采购商精准 对接会上引起热 烈反响；5月15 日，仙品荔正式 仙品荔在山东济南银座超市甜蜜上线，受到消费者好评 从遂溪乌塘的果 园出发，仙品荔 跨越万水千山， 不仅成功进驻京 津冀、长三角等 国内重要经济区 域，让消费者大 饱口福，也漂洋 出海，在全球水 果市场舞台上崭 露头角，真正实 现了"卖全球" 。 如今，遂溪仙品 荔正从广东遂溪 的果园源源不断 地走向全国各地 消费者的餐桌， 其价格同比上涨 20%，预售量突 破4500吨，预售 开采，跑好广东 荔枝营销第一 棒；5月20日， 仙品荔济南专场 推介在山东济南 银座超市泉城广 场店举办，市民 驻足品尝，赞不 绝口；5月22 日，仙品荔甜蜜 入渝，叩开了山 城重庆人民的味 蕾…… 仙品荔亮相广州，市民朋友纷纷用手机转发朋友圈，分享来自遂溪的甜蜜 金额达1.6亿 元。 遂溪乌塘仙品 荔，特指种植于 遂溪县乌 ...

Core Viewpoint - The article highlights the successful introduction of "Xianpin Lychee" from Suixi County, Guangdong, into the Chongqing market, emphasizing its unique qualities and the effective marketing strategies employed to boost sales [3][4][15]. Group 1: Product Introduction - "Xianpin Lychee" is presented as a premium product from Suixi County, known for its early harvest and unique taste, which is now available in Chongqing [3][4]. - The lychee is characterized by its rich selenium content due to the unique soil conditions in the region, enhancing both its flavor and health benefits [7][8]. Group 2: Market Strategy - The sales strategy includes a dual-channel approach, combining traditional retail partnerships with innovative digital marketing through platforms like Xiaohongshu [16][18]. - The establishment of a "direct supply system" with traditional supermarkets and a significant online presence has led to a 300% increase in search volume on e-commerce platforms [16][18]. Group 3: Sales Performance - Sales of "Xianpin Lychee" have been robust, with pre-sale amounts nearing 45,000 tons, accounting for approximately 30% of the total production, and pre-sale revenue approaching 100 million yuan [18][19]. - The product has gained traction in the Greater Bay Area, with procurement agreements doubling compared to the previous year, positioning "Xianpin Lychee" as a new luxury item in high-end supermarkets [19][20].

荔枝是亚热带水果，主产于中国南方，其中又以广东最多产。广东地处亚热带季风区，冬季短暂且极少 霜冻，为这些"红宝石"提供了绝佳的生长条件。 国家荔枝龙眼产业技术体系首席科学家、华南农业大学园艺学院院长胡桂兵介绍，通过在开花期对全国 各主要产区荔枝成花物候进程、成花状况进行调研，预计2025年广东荔枝产量约160万吨。 广东哪里最盛产荔枝？省农业农村厅发布的《2025年广东荔枝采购导图》显示，今年粤西荔枝预计总产 量103万吨，占广东荔枝产量的一半以上，该地区多种植早熟品种荔枝，上市时间从5月中旬开始；珠三 角荔枝预计总产量29万吨；粤东预计总产量26万吨。 今年，广东荔枝上市"第一炮"在湛江打响。5月15日，湛江遂溪（乌塘）举行仙品荔开采活动，开采首 日预售量超4500吨，达总产量的30%左右；订单均价突破12元/斤，较去年上涨20%，预售金额近亿元， 荔枝市场一片火热。 荔枝在省内的热度，还延伸至省外甚至国外市场——粤西早熟荔枝组团赴上海举行对接会，为即将上市 的荔枝造势预热；茂名电白文化旅游推介会走进四川成都、湖南长沙，分别揽下12万斤、20万斤意向订 购荔枝订单；茂名近10吨标准化包装的早熟荔枝品种妃子笑 ...

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