Core Points - The event aimed to promote Yangjiang lychee in the Beijing-Tianjin-Hebei market, achieving a signing amount exceeding 50 million yuan [6][19][65] - The collaboration between Tianjin and Guangdong is expected to enhance agricultural product distribution and market interaction [22][31][78] Group 1 - The Yangjiang lychee brand promotion event was officially launched in Tianjin on June 14 [8][19] - The theme of the event was "Mountain and Sea Yangjiang, Lychee Fragrance in Tianjin," focusing on delivering high-quality Yangjiang lychee to the northern market [4][19] - The event featured a unique cultural performance, enhancing the connection between Yangjiang lychee and Tianjin [12][14][16] Group 2 - The promotion event facilitated direct procurement agreements between six Yangjiang lychee companies and several well-known Tianjin enterprises [62][65] - Yangjiang has a lychee planting area of 300,000 mu, with an expected production of over 200,000 tons this year [36][37] - The event showcased various lychee varieties, including the seedless lychee, which has a high market potential in Tianjin [59][70][72] Group 3 - The collaboration aims to achieve "four shares": production sharing, market sharing, logistics sharing, and innovation sharing between Tianjin and Yangjiang [22][23][31] - Tianjin is recognized as a significant consumption market and logistics hub, providing a strong impetus for Yangjiang lychee to expand its market share [31][35] - The event is part of a broader strategy to promote high-quality agricultural development and increase farmers' income in Yangjiang [19][31][78]