Core Viewpoint - The Shanghai Qingpu Water Music Festival, part of the 24th China Shanghai International Arts Festival, successfully showcased high-quality artistic performances while promoting Qingpu as a model for the integration of agriculture, culture, tourism, commerce, and sports [2][8]. Group 1: Event Highlights - The Shanghai Rainbow Chamber Choir, established in 2010, performed with nearly fifty members, featuring representative pieces from their recent tours [4]. - The concert included emotionally resonant pieces such as "A Letter from Grandpa" and "Mom, What Are You Watching?", creating a warm family atmosphere [5]. - The finale, "Living in Love!", featured a lively marching band, enhancing audience engagement and elevating the concert's energy [5]. Group 2: Audience Engagement - The event attracted local residents and visitors from nearby cities, highlighting Qingpu's accessibility and appeal as a cultural destination [7]. - Attendees expressed plans to explore Qingpu's attractions, such as the Songze Ruins and various parks, after the concert [7]. - The festival drew music enthusiasts from afar, with some traveling specifically to attend and enjoy the local scenery [7]. Group 3: Cultural and Economic Initiatives - Qingpu is actively promoting a "six-industry integration" model, using the music festival as a platform to showcase local cultural and tourism resources [8]. - The district launched 12 million yuan in consumer vouchers to enhance visitor experiences, with 6 million yuan allocated for cultural and tourism sectors [9]. - Special offers for concert attendees included discounts at hotels, restaurants, and local agricultural products, encouraging visitors to experience Qingpu's unique charm [9]. Group 4: Future Development - Qingpu aims to establish itself as an independent, comprehensive urban node in the Yangtze River Delta, focusing on cultural and ecological development [10]. - The success of the Water Music Festival is seen as a stepping stone for further cultural exchanges and the development of high-quality tourism products [10]. - Qingpu plans to continue enhancing its cultural offerings, aiming to become a beloved destination for both locals and tourists [10].

Core Viewpoint - The Rainbow Chamber Choir performed at the Qingpu Central Park as part of the Shanghai Water Music Festival, showcasing the region's cultural and tourism resources while promoting local attractions and events [1][3][9]. Group 1: Event Highlights - The Rainbow Chamber Choir, with nearly fifty members, performed representative pieces from their recent tours, including songs that evoke family moments and explore the boundaries of choral music [3][5]. - The performance included a special tribute to Shanghai with the song "On the Other Side of Shanghai," expressing deep affection for the city [3][5]. - The event attracted attendees from various locations, including students from Hangzhou and local residents, highlighting the accessibility and appeal of Qingpu [1][5]. Group 2: Cultural and Tourism Promotion - Qingpu is actively promoting its rich cultural and tourism resources, with the Central Park event serving as a platform to showcase local attractions such as the Yangtze River, historical sites, and scenic parks [7][9]. - The district has issued 12 million yuan in consumer vouchers to encourage tourism, with 6 million yuan specifically for the cultural and tourism sector, offering discounts on hotels and attractions [9]. - Qingpu is implementing a "six-industry integration" strategy to enhance its appeal as a micro-vacation destination for both residents and visitors, aiming to create high-quality cultural tourism IPs and events [9].

Core Insights - The "Most Jiangnan" 2025 Qingpu Cultural Tourism Festival and Autumn Consumption Season will open on September 26 in Shanghai's Zhujiajiao Ancient Town, lasting until November [1][4] - The festival aims to showcase Qingpu's diverse charm and innovative vitality through a series of activities, involving hundreds of market entities and millions of visitors [1][4] Group 1 - Qingpu District is positioning itself as a premier destination for inbound tourism, short getaways for urban residents, and a benchmark for integrated development across six industries [4] - The festival will feature a comprehensive integration of high-quality resources from agriculture, culture, tourism, commerce, and sports, promoting ten leisure plans and a hundred premium events [4] - Activities will include cultural gatherings in ancient towns, nature experiences in rural areas, and shopping sprees in modern commercial centers, inviting millions of visitors to engage with Qingpu [4] Group 2 - Visitors can enjoy various activities such as strolling through historical towns, boating, shopping in fashion malls, and participating in sports events like rowing and dragon boat racing [5] - A series of high-quality "Cultural Tourism +" events will be presented, including the Jiangnan Folk Song Competition, local food experiences, a Light and Shadow Art Festival, and an Intangible Cultural Heritage Season [5]