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开拓农产品跨界融合新业态
Jing Ji Ri Bao· 2025-09-10 22:12
Core Insights - The article emphasizes the rich geographical resources and diverse climate in China that foster unique agricultural products, highlighting the shift towards large-scale and branded development in the agricultural sector [1] - It discusses the challenges faced by specialty industries, including low added value, insufficient quality supply, low standardization, and slow new product development, which hinder further growth [1] - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a plan to promote agricultural product consumption, focusing on optimizing the supply of green and high-quality products and developing new processing products to meet diverse consumer demands [1] Group 1 - The Ningxia goji berry industry serves as a reference model for the development of agricultural specialty products, showcasing successful cross-industry practices [1][2] - Over 90% of new goji berry products in China are developed and produced in Ningxia, with the brand value of Zhongning goji berries reaching 20.52 billion yuan, ranking 10th in China's geographical indication regional brand list [2] - The article highlights the importance of solidifying the industrial foundation for the cross-industry development of agricultural specialty products, emphasizing the need for scale, standardization, and branding [2][3] Group 2 - Technological innovation is identified as the core driving force for the cross-industry development of agricultural specialty products, with Ningxia focusing on R&D in goji berries, dairy, and wine industries [3] - The establishment of collaborative innovation systems involving government, universities, and enterprises is crucial for enhancing product development and market application [3] - The article suggests that cross-industry integration not only innovates product forms but also reconstructs the industrial ecosystem and value logic, enhancing brand recognition and consumer loyalty [3]