Core Viewpoint - The "Yue-Qian Cooperation" agricultural product sales docking conference held in Guangzhou aims to promote high-quality agricultural products from Dafang County, Guizhou Province, celebrating the eighth "Chinese Farmers' Harvest Festival" and enhancing regional collaboration [2][3][62]. Group 1: Event Overview - The event is the third annual celebration of the harvest between Tianhe District and Dafang County, evolving from basic agricultural product exhibitions to a comprehensive showcase of "products + culture + tourism" [5][6]. - The conference featured 20 unique exhibition booths, showcasing geographical indication agricultural products, intangible cultural heritage skills, and ethnic dance performances [8][9]. Group 2: Featured Products - Fourteen local agricultural enterprises from Dafang County participated, displaying a variety of products including Tianma, prickly pear, kiwifruit, winter mushrooms, and more [11][12]. - Notable products included instant Tianma slices, prickly pear jelly, and various flavored bean curd snacks, which attracted significant consumer interest [15][27][30]. Group 3: Support from Local Enterprises - The event received strong support from Guangzhou's state-owned enterprises, including Lingnan Group and Yuexiu Group, promoting culinary cultural integration between Guangdong and Guizhou [36][38]. - Products from these enterprises, such as traditional Cantonese sausages and innovative snacks, were well-received, highlighting the collaboration's success [44][49]. Group 4: Cultural and Tourism Promotion - The conference included a cultural and tourism promotion area, offering incentives like free tickets to Dafang scenic spots for purchases over 99 yuan, enhancing the consumer experience [53][54]. - Attendees expressed appreciation for the opportunity to purchase local products while learning about the culture and planning future visits to Dafang County [56][59].

Core Insights - The article highlights the successful implementation of the "Cultural and Tourism Carnival" in Funan County, Anhui Province, which combines food and cultural tourism to stimulate the local economy during the National Day and Mid-Autumn Festival holidays [1][5]. Group 1: Event Overview - The carnival features a variety of activities including the distribution of consumer vouchers, special exhibitions, and cultural performances, creating an immersive consumption experience for residents [1][5]. - The event attracted significant public interest, with long queues for local delicacies such as lamb and clams, showcasing the community's enthusiasm for traditional foods [2][4]. Group 2: Cultural and Health Aspects - Cultural performances, including traditional music and dance, were well-received, blending modern and traditional art forms, which enhanced community engagement [4]. - Health-oriented products, such as various herbal teas with wellness benefits, were popular among attendees, indicating a growing interest in health-conscious consumption [4]. Group 3: Economic Impact - The local government issued 700,000 yuan in consumer vouchers, which, combined with merchant discounts, significantly boosted consumer spending [5]. - The carnival is expected to generate over 10 million yuan in comprehensive consumption, demonstrating the effectiveness of integrating cultural and tourism initiatives to drive economic growth [5][8].

Core Insights - The article emphasizes the rich geographical resources and diverse climate in China that foster unique agricultural products, highlighting the shift towards large-scale and branded development in the agricultural sector [1] - It discusses the challenges faced by specialty industries, including low added value, insufficient quality supply, low standardization, and slow new product development, which hinder further growth [1] - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a plan to promote agricultural product consumption, focusing on optimizing the supply of green and high-quality products and developing new processing products to meet diverse consumer demands [1] Group 1 - The Ningxia goji berry industry serves as a reference model for the development of agricultural specialty products, showcasing successful cross-industry practices [1][2] - Over 90% of new goji berry products in China are developed and produced in Ningxia, with the brand value of Zhongning goji berries reaching 20.52 billion yuan, ranking 10th in China's geographical indication regional brand list [2] - The article highlights the importance of solidifying the industrial foundation for the cross-industry development of agricultural specialty products, emphasizing the need for scale, standardization, and branding [2][3] Group 2 - Technological innovation is identified as the core driving force for the cross-industry development of agricultural specialty products, with Ningxia focusing on R&D in goji berries, dairy, and wine industries [3] - The establishment of collaborative innovation systems involving government, universities, and enterprises is crucial for enhancing product development and market application [3] - The article suggests that cross-industry integration not only innovates product forms but also reconstructs the industrial ecosystem and value logic, enhancing brand recognition and consumer loyalty [3]

Core Viewpoint - The "National Rural Market" and Future Xin Life platform was officially launched in Zunyi City, aiming to create a sales platform for rural specialty products and promote rural revitalization, facilitating the "Qian Goods Out of the Mountains" initiative [1] Group 1: Event Overview - The event runs from July 1 to July 7, focusing on the core goal of "supporting the real economy and revitalizing rural areas," with a sales matrix covering five major areas plus a rural revitalization zone [1] - The event features a diverse sales platform including food and beverage, agricultural specialty products, general merchandise, cultural tourism integration, and convenient services, providing a rich consumer experience [1] Group 2: Specific Offerings - In the food and beverage sector, 10 local time-honored and specialty restaurant brands showcased local dishes and intangible cultural heritage foods, leading to an upgrade in dining consumption [2] - The agricultural specialty products section included 10 rural cooperatives and leading enterprises, focusing on green organic products and geographical indication products, establishing a high-efficiency production and sales connection platform [2] - The general merchandise section collaborated with 15 chain supermarkets to launch a "benefit consumption season" with limited-time discounts and promotions to meet daily consumer needs [2] - The cultural tourism integration section featured 5 rural scenic spots and tourism enterprises, offering unique tourism products and promoting tourism consumption growth [2] - The convenient services section included 10 service enterprises covering areas like housekeeping, elderly care, and health, enhancing community service quality through experiential activities [2] Group 3: Leadership and Vision - Zhang Mingfu, a national labor model and chairman of Mengrun Group, emphasized the importance of balancing urban and rural resources to achieve mutual prosperity and happiness for both rural and urban residents [3] - Mengrun Group has been actively exploring transformation paths for 28 years, launching the Future Xin Life platform to provide free access for individual businesses and physical stores, promoting consumer engagement [3] Group 4: Economic Impact - The event is expected to attract 500 digital stores and generate a consumption boost of 20 million yuan, effectively opening up markets for rural specialty products and fostering interaction between urban and rural residents [4]

Core Viewpoint - The Chinese government is actively promoting consumption as a key driver of economic growth and has launched a series of initiatives to enhance consumer spending and improve the consumption environment [1]. Group 1: Case Collection Scope - The case collection targets two main categories: government units focusing on policy support and consumer environment improvement, and various enterprises across multiple industries such as food, electronics, automotive, and healthcare [2]. Group 2: Case Collection Content - The case collection is divided into ten categories, including: 1. Policy Empowerment: Initiatives by local governments that effectively boost consumption [3]. 2. Consumption Upgrade: Innovations in durable goods and second-hand markets [3]. 3. Technology Empowerment: Utilizing technology to enhance consumer experiences and quality [3]. 4. Innovative Consumption: Merging various consumption formats and enhancing digital services [3]. 5. Industry Iteration: New market innovations driven by technology and services [3]. 6. Brand Leadership: Promoting quality and cultural integration in brand development [4]. 7. Service Consumption: Enhancing service quality across various sectors [4]. 8. Word-of-Mouth Products: Highlighting products with strong consumer feedback [4]. 9. Green Consumption: Advancing eco-friendly practices in various industries [4]. 10. Health Consumption: Addressing health-related consumer needs [4]. Group 3: Submission Guidelines - Cases must ensure data authenticity and compliance with legal standards, including a comprehensive overview and results [6][7]. Group 4: Case Promotion and Application - A dedicated webpage will be created for case collection, with selected cases showcased across multiple platforms, alongside expert interviews and field research [8].