国庆中秋双节期间，安徽省阜南县以"美食+文旅"为纽带，举办惠民文旅嘉年华活动，推出惠民消费券、特色展销、文化展演等系列活动，为市民打 造"吃、购、游、艺、赛"的沉浸式消费场景，进一步释放假日经济活力。 惠民市集人气旺，文化展演韵味浓 在"宴请全城，千斤羊肉、万枚蚬子免费吃"活动现场，人们排起长龙，等待品尝家乡美食。从合肥赶回阜南老家独家的张媛品尝着美味的蚬子，特别开 心："回老家看亲友、品美食，回家乡过节越过越有味!" 惠民文旅嘉年华活动。 馓子、麻花、芡实、柳编工艺品等传统特色产品吸引游客驻足；无人机、智能手机等时尚产品也聚集着人气。阜南华创首京通用航空服务有限公司展台 前，人们正在围观和学习无人机飞行技术，公司负责人谷海伦说："学习无人机操作的年轻人越来越多，既有专业摄影师，也有自媒体达人，更有利用无 人机施肥、撒药、运输的新型农民!在乡村，农用无人机越来越多，已经成为乡村振兴的新农具!" 阜南县文旅体局旅游发展中心副主任贾昊介绍，活动通过"政府搭台、企业唱戏、群众受益"模式，推动文旅商体深度融合，预计带动综合消费超千万 元。"下一步将推出更多惠民活动，让'以文促旅、以旅彰文'的路子越走越宽。" 惠民文旅 ...

Core Insights - The article emphasizes the rich geographical resources and diverse climate in China that foster unique agricultural products, highlighting the shift towards large-scale and branded development in the agricultural sector [1] - It discusses the challenges faced by specialty industries, including low added value, insufficient quality supply, low standardization, and slow new product development, which hinder further growth [1] - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a plan to promote agricultural product consumption, focusing on optimizing the supply of green and high-quality products and developing new processing products to meet diverse consumer demands [1] Group 1 - The Ningxia goji berry industry serves as a reference model for the development of agricultural specialty products, showcasing successful cross-industry practices [1][2] - Over 90% of new goji berry products in China are developed and produced in Ningxia, with the brand value of Zhongning goji berries reaching 20.52 billion yuan, ranking 10th in China's geographical indication regional brand list [2] - The article highlights the importance of solidifying the industrial foundation for the cross-industry development of agricultural specialty products, emphasizing the need for scale, standardization, and branding [2][3] Group 2 - Technological innovation is identified as the core driving force for the cross-industry development of agricultural specialty products, with Ningxia focusing on R&D in goji berries, dairy, and wine industries [3] - The establishment of collaborative innovation systems involving government, universities, and enterprises is crucial for enhancing product development and market application [3] - The article suggests that cross-industry integration not only innovates product forms but also reconstructs the industrial ecosystem and value logic, enhancing brand recognition and consumer loyalty [3]

Core Viewpoint - The "National Rural Market" and Future Xin Life platform was officially launched in Zunyi City, aiming to create a sales platform for rural specialty products and promote rural revitalization, facilitating the "Qian Goods Out of the Mountains" initiative [1] Group 1: Event Overview - The event runs from July 1 to July 7, focusing on the core goal of "supporting the real economy and revitalizing rural areas," with a sales matrix covering five major areas plus a rural revitalization zone [1] - The event features a diverse sales platform including food and beverage, agricultural specialty products, general merchandise, cultural tourism integration, and convenient services, providing a rich consumer experience [1] Group 2: Specific Offerings - In the food and beverage sector, 10 local time-honored and specialty restaurant brands showcased local dishes and intangible cultural heritage foods, leading to an upgrade in dining consumption [2] - The agricultural specialty products section included 10 rural cooperatives and leading enterprises, focusing on green organic products and geographical indication products, establishing a high-efficiency production and sales connection platform [2] - The general merchandise section collaborated with 15 chain supermarkets to launch a "benefit consumption season" with limited-time discounts and promotions to meet daily consumer needs [2] - The cultural tourism integration section featured 5 rural scenic spots and tourism enterprises, offering unique tourism products and promoting tourism consumption growth [2] - The convenient services section included 10 service enterprises covering areas like housekeeping, elderly care, and health, enhancing community service quality through experiential activities [2] Group 3: Leadership and Vision - Zhang Mingfu, a national labor model and chairman of Mengrun Group, emphasized the importance of balancing urban and rural resources to achieve mutual prosperity and happiness for both rural and urban residents [3] - Mengrun Group has been actively exploring transformation paths for 28 years, launching the Future Xin Life platform to provide free access for individual businesses and physical stores, promoting consumer engagement [3] Group 4: Economic Impact - The event is expected to attract 500 digital stores and generate a consumption boost of 20 million yuan, effectively opening up markets for rural specialty products and fostering interaction between urban and rural residents [4]

Core Viewpoint - The Chinese government is actively promoting consumption as a key driver of economic growth and has launched a series of initiatives to enhance consumer spending and improve the consumption environment [1]. Group 1: Case Collection Scope - The case collection targets two main categories: government units focusing on policy support and consumer environment improvement, and various enterprises across multiple industries such as food, electronics, automotive, and healthcare [2]. Group 2: Case Collection Content - The case collection is divided into ten categories, including: 1. Policy Empowerment: Initiatives by local governments that effectively boost consumption [3]. 2. Consumption Upgrade: Innovations in durable goods and second-hand markets [3]. 3. Technology Empowerment: Utilizing technology to enhance consumer experiences and quality [3]. 4. Innovative Consumption: Merging various consumption formats and enhancing digital services [3]. 5. Industry Iteration: New market innovations driven by technology and services [3]. 6. Brand Leadership: Promoting quality and cultural integration in brand development [4]. 7. Service Consumption: Enhancing service quality across various sectors [4]. 8. Word-of-Mouth Products: Highlighting products with strong consumer feedback [4]. 9. Green Consumption: Advancing eco-friendly practices in various industries [4]. 10. Health Consumption: Addressing health-related consumer needs [4]. Group 3: Submission Guidelines - Cases must ensure data authenticity and compliance with legal standards, including a comprehensive overview and results [6][7]. Group 4: Case Promotion and Application - A dedicated webpage will be created for case collection, with selected cases showcased across multiple platforms, alongside expert interviews and field research [8].