Core Insights - The article discusses the booming winter melon industry in Guangdong, highlighting the increasing planting area and market demand for various types of winter melons [1][10][12]. Group 1: Market Dynamics - As the weather warms up, winter melons are becoming popular in the market, with prices reaching 1.2-1.5 yuan per jin, and larger melons selling for around 50 yuan [4][5][6]. - The planting area for winter melons in China has reached 6.5 million acres, with Guangdong accounting for approximately 800,000 acres, making it the second-largest production area [13][16][17]. - The average yield for black-skinned winter melons exceeds 7,500 kg per acre, with high-yielding varieties reaching up to 12,000 kg per acre, which supports stable supply in southern China [21][22]. Group 2: Variety and Quality Improvement - New varieties of winter melons, including high-quality, functional, and processing-specific types, are emerging, driving market upgrades [24][25]. - The market is shifting towards medium-sized black-skinned winter melons that are 60-70 cm long, with a focus on durability and suitability for export [32][33]. - The popularity of hybrid varieties, such as the "Emerald Green" winter melon, is increasing due to their improved taste and higher yields, aligning with health-conscious consumer trends [35][36]. Group 3: Processing and Value Addition - The winter melon processing market is expanding, with products like winter melon paste, sugar, and tea reaching an annual output of 600,000 tons and a market value exceeding 10 billion yuan [41][42]. - Over 100 companies are involved in winter melon processing, primarily focusing on baked goods, with new industry standards creating opportunities for increased usage in food products [43][44]. - The demand for pre-prepared winter melon products is rising, driven by the growth of the ready-to-eat meal industry, which enhances the integration of agricultural production and processing [50][51].