Core Viewpoint - The article discusses the pricing of "Nongfu Spring Pure Transparent Edible Ice" sold at Sam's Club, highlighting consumer reactions to its high price compared to bottled water, and explores the reasons behind the pricing structure of ice products in the market [1][2]. Pricing Analysis - The price of 2 kg of ice is set at 22.8 yuan, which translates to approximately 5.7 yuan per 500 ml bottle of water, indicating a significant markup compared to the cost of bottled water [1]. - Consumers have mixed feelings about the price, with some finding it convenient as it saves the hassle of making ice at home, while others question the value [1]. Production and Cost Factors - The ice is a custom product for Sam's Club, produced using a special slow-freezing technique that takes 24 to 32 hours, resulting in a 20% slower melting rate compared to regular ice [2]. - The higher cost of ice compared to water is attributed to increased expenses in labor, electricity, storage, and transportation, especially under cold chain conditions [2][4]. - Different types of ice have varying cost structures, with "bar ice" being more expensive due to higher labor costs (over 50% of total costs) and requiring more complex production processes [3][4]. Market Trends - The demand for ice products is on the rise, with a reported 300% growth in ice cup sales over two consecutive years, and an average annual consumption of 48 ice cups per person in first-tier cities [4].