Core Insights - The ice sugar hawthorn industry has transformed from a traditional snack into a significant economic sector, with annual sales revenue in Hebei Province reaching 2.5 billion yuan [1] - The flagship store in Shijiazhuang features over 42 types of ice sugar hawthorn and 56 varieties of hawthorn products, generating an annual revenue of over 3 million yuan [1] - The industry has seen innovation in product offerings, with companies developing new flavors and formats to meet consumer demands, leading to increased sales and market expansion [3][4] Company Developments - Hebei Xicheng Food Co., Ltd. has become a supplier for multiple ice sugar hawthorn brands, offering over 40 product varieties and distributing them across numerous cities [2] - The company has adapted its products to regional tastes, introducing flavors like durian and osmanthus for southern markets, and has seen mini skewers become a best-seller, accounting for over 60% of sales [4] - The company plans to expand its processing and logistics capabilities, aiming to increase the number of stores to over 900 by the end of the year [4] Industry Trends - The ice sugar hawthorn market has shifted from traditional handmade production to industrialized processes, enhancing production capacity and efficiency [4] - Cold chain logistics have been established to ensure the quality and freshness of semi-finished products distributed nationwide [4] - The industry is experiencing a surge in popularity, with over 1 billion ice sugar hawthorns sold annually and international expansion into markets like South Korea [4]