本文转自【央视新闻客户端】； 春节假期将近，不少网友打算前往东北旅游。这两天，一则东北食品"避坑"帖引发了网友们的有趣讨论。有南方网友分享，自己在哈尔滨买的糖葫芦和冻 梨"不是新鲜的""已踩坑"。 △ 网友分享在哈尔滨买的冰糖葫芦和冻梨 许多网友看后赶紧来科普："东北的'常温'糖葫芦就是冻住的！""冻住后冰沙的口感才好吃！" 这也引发了大家对南北差异的有趣讨论："冰糖"葫芦还是"冰"糖葫芦？ △网友分享的冰沙口感糖葫芦 咬开冻得嘎嘣脆的糖壳，露出冰牙的水果，口感如同冰沙，冰冰脆脆，吃起来很过瘾。 东北"冻果"怎么吃才正宗？ 东北还有哪些特色"冻货"？ 一文拉齐南北食客"信息差" "冰糖"葫芦还是"冰"糖葫芦？ 东北的糖葫芦是冰沙口感的！ 对于东北人来说，"冰"的糖葫芦属于"常温"小吃，严寒气候带来天然冷冻效果，成为当地冰糖葫芦标志性的特色。 △网友分享的冰沙口感糖葫芦 不过，"冰糖"葫芦和"冰"糖葫芦都是网友的段子。冰糖葫芦，又称糖葫芦，是中国传统小吃，在各地有不同叫法，比如天津称糖墩儿或者糖堆，安徽凤阳叫 作糖球。 △网友分享的天津糖堆 冰糖葫芦的糖衣最经典的就是用冰糖熬制，这样糖衣的甜度相对柔和、光泽度好 ...

Investment Rating - The report rates the industry positively, highlighting the growth potential of the craft beer segment and the leading position of the company in this market. Core Insights - The company is positioned as a leader in the Chinese craft beer market, benefiting from the expansion of the craft beer segment and innovative product offerings. It has shown significant revenue and profit growth, with a retail revenue CAGR of 23.7% from 2022 to 2024, and a remarkable increase in net profit by 928% year-on-year in 2024 [9][20]. Company Overview - The company, established in 1982, has evolved into a leading brand in the Chinese craft beer sector, with a diverse product portfolio that includes lager and wheat beers, as well as innovative tea-flavored craft beers [9][10]. - As of Q1-Q3 2025, the company ranked eighth in the Chinese beer industry and fifth among domestic brands, while being the third largest craft beer company in China [9]. Financial Performance - Revenue increased from 3.56 billion to 7.3 billion yuan from 2023 to 2024, representing a year-on-year growth of 104.87%. For Q1-Q3 2025, revenue further surged to 11.1 billion yuan, marking a 191.16% increase year-on-year [20][23]. - Net profit rose from 0.12 billion to 1.25 billion yuan during the same period, with a staggering year-on-year growth of 1095.84% in Q1-Q3 2025, reaching 3.05 billion yuan [20][23]. Business Performance - The company focuses on the craft beer segment, with a product matrix that includes traditional and innovative offerings. The craft beer segment accounted for 78.1% of total revenue in Q1-Q3 2025, with a year-on-year growth of 2331.97% [38][42]. - Traditional beer categories, such as the 1982 raw beer and new generation beer, have shown declining performance, indicating a shift in consumer preference towards craft beers [42]. Distribution Channels - The company primarily relies on offline distribution, which accounted for 81% of total revenue in 2024. The online direct sales channel has also seen significant growth, with a year-on-year increase of 2172.17% in 2024 [49]. - The company has expanded its distribution network across various regions, with a focus on increasing its presence in the central and southern regions of China [49]. Future Strategy - The company plans to diversify its product offerings under the "Blue Horse" brand, introducing new products such as rice wine and non-alcoholic tea beer to capture a broader market [71]. - Marketing efforts will focus on enhancing brand visibility through collaborations with influencers and targeted campaigns on social media platforms [71]. Industry Situation - The overall beer market in China is expanding, with a projected market size growth from 604.3 billion yuan in 2019 to 734.7 billion yuan in 2024, reflecting a CAGR of 4.0% [77]. - The craft beer segment is experiencing rapid growth, with a CAGR of 38.4% from 2019 to 2024, indicating a strong consumer shift towards premium and innovative beer products [77][78].

□孙世华 （文并摄） 中国民间有句俗语：湖南人不怕辣，贵州人辣不怕，四川人怕不辣。但黑龙江人的那股"辣"，却是豪 爽、火热的地域文化。来到黑龙江，你会看到在冰天雪地中扭秧歌的人，在雪花飞舞中拍摄风景的人， 在三九严寒中冬泳的人，年轻小伙儿不怕冻，漂亮姑娘不怕冷，年幼的孩子、红光满面的老人在天寒地 冻中嬉戏玩耍，这是"冷到极致就是热"的黑龙江。 除了冰雪运动、冰雪旅游、冰雪文化，黑龙江还有充满人间烟火味的冰雪饮食风俗，值得每一个来到这 里的人亲身体验。 久负盛名的冰冻食品有冻梨、冻柿子，还有冻豆腐、冻饺子、冻黏豆包。近年来还增加了"千奇百怪"的 冰糖葫芦：用新鲜草莓、蚕蛹、橘子、榴莲、黑枣、车厘子、菠萝、葡萄分别熬制出来。而为了让冰糖 葫芦更加脆爽、绵软、容易入口，熬制冰糖葫芦的商贩也各显神通，有的将冰糖葫芦压扁，有的碾成一 条裂缝，有的用枣和龙丰果"画"出笑脸，不但吸引了路人，还被新闻媒体当作趣闻推送。 冬天逛黑龙江多地的自由市场，首先映入眼帘的多是各式各样的冷冻食品。如果走在繁华商业街，门前 摆着、令人垂涎欲滴的，也是数不清的冰点——索菲亚冰糕、马迭尔老冰棍，还有俄罗斯进口与来自全 国各地的雪糕。走在热热闹 ...

山楂是秋冬季不可或缺的水果之一。山楂外形圆润饱满，色泽鲜艳通红，宛如一盏盏精致的小灯 笼，口感酸甜宜人。山楂是冰糖葫芦、果丹皮等传统零食的重要原料，因其独特的药用价值，被誉 为"果中良药"。然而，诸如山楂是否伤胃、能否降血脂以及如何正确食用等问题，依旧困扰着不少消费 者。本文将从山楂的品种特性、营养价值、挑选方法、贮藏方法、健康功效以及食用注意事项等方面， 逐一介绍山楂的食品安全与健康知识，助力消费者科学食用，与健康相伴。 山楂的品种特性 山楂又名山里红、红果，是蔷薇科山楂属的落叶小乔木，对环境适应性强，耐寒、耐旱、耐贫瘠， 对土壤要求不严，喜冷凉干燥气候及排水良好的土壤，常生长在山坡林边或灌木丛中，具有很强的适应 性。山楂在我国北方地区广泛种植，山东、河北、河南、辽宁等地均是主要产区，其中山东青州、河北 承德的山楂以果大、肉厚、味浓而闻名。 山楂的品种丰富，根据用途可分为鲜食品种和加工品种。鲜食品种以"大金星""大五棱"为代表，果 实大、果肉细腻、酸甜适口；加工品种则以"敞口山楂""绵山楂"为主，果肉软糯、出汁率高，适合制作 山楂酱、山楂糕、糖葫芦等。山楂的收获期集中在9月—11月，新鲜山楂上市后，经过清洗 ...

Core Viewpoint - The article highlights the cultural significance and evolution of candied hawthorn (冰糖葫芦) in Beijing, emphasizing its popularity as a winter snack and its various forms and flavors over time [2][8]. Historical Background - The origin of candied hawthorn is not clearly documented, but it is believed to date back to the end of the Sui Dynasty, with references to similar treats appearing in historical texts from the late Qing Dynasty [3][4]. - By the Republican era, candied hawthorn became a common and beloved food, with various literary figures reminiscing about it in their works, indicating its deep-rooted presence in Beijing's culture [4][5]. Cultural Significance - Candied hawthorn is not just a snack but a cultural symbol in Beijing, representing warmth, joy, and festive spirit, especially during the winter and New Year celebrations [8]. - The treat embodies the essence of Chinese culinary culture, balancing sweet and sour flavors, and reflects traditional values of harmony and happiness [8]. Variations and Modern Trends - Today, candied hawthorn comes in diverse forms, including variations with different fruits and fillings, showcasing a rich array of flavors and ingredients [2][6]. - The treat's preparation and presentation have evolved, with some vendors offering more refined versions, while street vendors maintain traditional styles [6][7]. Popularity and Consumption - Candied hawthorn remains a favorite among Beijing residents, particularly during festive occasions, serving both as a delicious snack and a symbol of celebration [7][8]. - The treat is often associated with local markets and fairs, where it is sold in various styles, catering to different consumer preferences [6][7].

Group 1 - The "Village Sugar Festival" in Chengdu is a vibrant event that combines cultural experiences, consumer promotion, industry integration, and the exhibition of specialty products, taking place in various locations such as Huanglongxi Ancient Town and Wufengxi Ancient Town [3][4] - The festival features local merchants showcasing 65 unique products across three categories: intangible cultural heritage, specialty agricultural products, and tourism goods, attracting many visitors [4][5] - The event includes performances of national intangible cultural heritage, such as the "Huanglongxi Fire Dragon Dance," enhancing the festive atmosphere and providing a unique day and night experience for attendees [4][6] Group 2 - The "Dragon Yelling Phoenix Stream" event at Wufengxi Ancient Town features over 40 specialty merchants and offers an immersive ancient-style market experience, blending traditional culture with modern vibrancy [6] - The festival includes various interactive activities such as non-heritage performances and a stamp collection game, allowing visitors to engage deeply with local culture [6][7] - The "Low-altitude Life Season" in Pengzhou, part of the "Village Sugar Festival" series, showcases low-altitude technology through interactive experiences, aiming to integrate low-altitude economy into everyday life [7]

Core Viewpoint - The "Sunshine Food Caravan" event recently held in Dubai showcased Chinese culinary culture to employees of Chinese enterprises in the UAE and local partners, promoting cultural exchange and cooperation along the Belt and Road Initiative [1] Group 1: Event Overview - The event was themed "Beautiful Rivers and Mountains: A Culinary Journey along the Silk Road" and featured a vibrant atmosphere with traditional Chinese dishes such as candied hawthorn, brown sugar ice powder, and chrysanthemum fish [1] - A chef team introduced innovative dishes like "Persian Gulf Small Seafood," blending Chinese cooking techniques with Middle Eastern ingredients, exemplifying the concept of "Chinese Cuisine, Global Expression" [1] Group 2: Participation and Objectives - Over 70 representatives from more than 40 Chinese enterprises in the UAE gathered to enjoy Chinese cuisine while fostering cooperation and friendship [1] - The event aimed to enhance enterprise exchanges and cooperation among Belt and Road countries, providing a reference for promoting Chinese cuisine and brands internationally [1]

Core Viewpoint - The article discusses the potential health risks associated with consuming small hawthorn fruits, particularly the formation of gastric stones and gastrointestinal discomfort, while emphasizing the importance of moderation in consumption [6][14]. Group 1: Health Risks - Small hawthorn can potentially cause gastric pain, gastric stones, and intestinal obstruction due to its high content of tannins, pectin, and dietary fiber [6]. - Excessive consumption, particularly over 10 small hawthorns at once, may lead to digestive issues or gastric stones, with some cases reporting consumption of 20 or more leading to complications [6][14]. - Individuals with weaker gastric motility or pre-existing gastrointestinal conditions are at a higher risk of experiencing adverse effects from small hawthorn consumption [6]. Group 2: Differences Between Small and Large Hawthorn - The primary difference between small and large hawthorn lies in their size and taste, with small hawthorn being sweeter and large hawthorn being more sour [9]. - Regardless of the variety, overconsumption of either type can lead to gastrointestinal discomfort, highlighting that the issue is not the type but the quantity consumed [9]. Group 3: Consumption Guidelines - It is recommended to consume 3 to 5 small hawthorns at a time, with a maximum of 10 to avoid potential health issues [14]. - Special populations, such as the elderly, children, and those with digestive issues, should avoid consuming hawthorn altogether [14]. - The timing of consumption (whether on an empty stomach or not) does not significantly affect the risk of stone formation; moderation is key [14]. Group 4: Remedies and Misconceptions - There are claims that drinking cola can alleviate discomfort caused by excessive hawthorn consumption, but this should be approached with caution and ideally under medical supervision [13]. - The notion that hawthorn should not be consumed with high-protein foods due to potential interactions is misleading; the primary concern remains the quantity consumed [14].

Core Viewpoint - The article highlights the heartwarming story of an elderly man, known as Grandpa Tian, who sells candied hawthorn to support his family after the tragic loss of his son to cancer, showcasing community support and compassion during difficult times [1][3]. Group 1: Community Support - Grandpa Tian's candied hawthorn sales have increased tenfold due to the support from local university students and residents, who line up for up to an hour and a half to buy his products [3][6]. - Many individuals have gone beyond purchasing, with some donating money without taking any candied hawthorn, and others providing essential goods like rice, flour, and clothing for the children [6][8]. - A local restaurant manager has invited Grandpa Tian to sell his candied hawthorn at the school cafeteria, and the school has set up a dedicated space for him [8]. Group 2: Family Situation - Grandpa Tian has three young grandchildren to care for, with the oldest being seven years old and the youngest under four, alongside two elderly family members [1]. - The family has faced significant financial strain due to medical expenses from the son's illness, leading to a reliance on community support for survival [1][3]. - The grandchildren are benefiting from educational fee reductions, with the kindergarten waiving fees for the older grandson and the younger one receiving similar support [8].

Core Viewpoint - The opening of the first "Pang Dong Lai model" reform store in Tongcheng, Anhui, marks a significant step for Yonghui Supermarket in enhancing its presence in county markets, offering a new quality consumption experience to local residents [2][3]. Group 1: Store Features and Upgrades - The store covers over 2,900 square meters and has undergone a comprehensive upgrade in product structure, environment layout, and service experience [3]. - The product assortment has been significantly optimized, with 4,819 items removed and 4,932 new items added, resulting in a new product structure that aligns with over 80% of Pang Dong Lai's offerings [3]. - The fresh food section has been upgraded to include high-quality seasonal fruits and organic vegetables, ensuring traceable and safe food sources [8]. Group 2: Pricing and Product Quality - The store maintains a "high-quality and affordable" strategy, with prices for essential goods such as cabbage at 0.39 yuan per jin, Akesu apples at 3.99 yuan per jin, and live bass at 13.9 yuan each [9]. - A dedicated "Pang Dong Lai brand area" features nearly 60 popular products, allowing local consumers to access previously hard-to-find items [6]. Group 3: Customer Experience Enhancements - The shopping environment has been optimized for comfort, with wider aisles and lower shelf heights for better visibility and accessibility [15]. - Customer amenities include a rest area with free health measurement services, enhancing the overall shopping experience [18]. Group 4: Employee Welfare and Community Impact - The store has increased its staff from 91 to 145, providing improved employee benefits such as paid annual leave and profit-sharing opportunities [18]. - The opening of the Tongcheng store represents a successful implementation of the "Pang Dong Lai model" in county markets, contributing to local commercial innovation and consumption upgrades [18].