红红的灯笼高高挂，熙攘的人群穿梭忙，美食的香气常氤氲，马年的氛围正浓烈。 第四届新春逛街里节、第三届劈柴院火锅节、"海鸥季"互动主题活动等扎堆袭来，让年味在市南区变得 浓厚而悠远。 来到市南，中山路历史文化街区是必要打卡地。作为印记着青岛百年历史的街区，这里不仅是人们追溯 老青岛的窗口，也是感受新商业的翘板。经过历史城区保护和城市更新建设后，这片区域既保留了原始 的样貌，也融入了时尚的气息，达到了古今相融的预期效果。仅2025年，就有9000多万人次游逛老城， 可见其魅力所在。 走在老街，看着以往的建筑重新焕发光彩，商业的生机重新变得活跃，人们不禁感叹"这不仅是历史的 赋予，更是现代的激活"。 傍晚时分，随着各式花灯点亮老街，最热闹的春节氛围也在灯火照耀下"马力全开"。小吃摊上，摊主忙 碌制作着美食，游客焦急等待着品尝。一串串焦香的铁板鱿鱼，让人垂涎欲滴；一串串红红的冰糖葫 芦，寓意着新年的红红火火。这不仅是一种消费、一份美味，更是人们对过往付出的奖励、对未来打拼 的期冀以及对城市烟火气息的咀嚼与品味。 劈柴院里，游客们围坐在桌前，品尝着地道的青岛美食，老青岛锅贴、青岛大包、鲅鱼饺子应有尽有， 绝对让游客胃有 ...

2月18日，大年初二，寒意未减，凉水河榴香森林公园内却暖意升腾、人声鼎沸，凉水河冰雪节榴香新 春汇如期展开。 此次新春汇活动 从大年初一持续至十五 依托凉水河滨水生态资源 打造了"冰雪+民俗+美食" 特色场景 成为南城居民家门口的新春打卡地 解锁沉浸式亲子冰雪娱乐 与新春年味交织的乐趣 伴随着激昂的鼓点，威风凛凛的舞狮昂首登场，腾跃、翻滚、摇头、摆尾，动作灵活矫健，热闹的民俗 表演将现场氛围一次次推向高潮。 这场集冰雪浪漫、美食飘香、非遗雅韵、民俗欢腾于一体的新春盛会，让不用远行、下楼即达的年味儿 成为周边市民马年新春最贴心的仪式感，无论是全家携手出游，还是好友相伴同逛，都能在欢声笑语中 捕捉属于自己的新春欢喜。 金黄酥脆的章鱼小丸子、酸甜回甘的冰糖葫芦、焦香冒油的烧烤大串……逛市集，寻年味，美食也是绝 对的"主角"。刚踏入市集，阵阵香气便扑面而来，烟火气直钻鼻腔，各类特色小吃摊位前早已吸引了不 少游客。 非遗糖人糖画摊位前，老师傅用娴熟的手法搅动融化的糖浆，手腕轻转间，一匹栩栩如生的小马糖人便 成形了，"太逼真了！师傅，我要一个小马造型的，祝我马年学业进步！"四年级的浩然举着刚做好的糖 人兴奋地说。 美食暖 ...

（来源：廊坊日报） 转自：廊坊日报 ▶孩子们制作冰糖葫芦。 本报记者 马越 本报通讯员 李静然 摄 本报讯（记者 马越 通讯员 李静然）近日，文安镇日新西街社区开展"冰糖葫芦享趣味 福禄满满幸福年"活 动。 社区志愿者结合趣味故事，向孩子们生动介绍了糖葫芦的起源、发展历程及背后的民俗寓意。 手工制作环节，孩子们在志愿者协助下把水果串成串、裹上糖浆，冷却后便成了酸甜可口的糖葫芦。活动 中，孩子们互相协作、分享技巧，现场欢声笑语不断。 此次活动将传统文化传承与实践体验相结合，既锻炼了青少年的动手能力和协作意识，又让他们在实践中了 解传统文化。 日新西街社区将继续挖掘传统文化资源，开展形式多样的主题活动，为青少年搭建学习交流的优质平台。 ...

Core Insights - The article highlights the vibrant atmosphere of the Wanghua Market in Shenyang, which has become a significant cultural landmark for experiencing traditional Chinese New Year customs [1][3]. Group 1: Market Dynamics - The Wanghua Market has over 300 fixed stalls and additional mobile vendors, attracting more than 10,000 visitors on peak days during the New Year season [2]. - The market's popularity is rooted in a long-standing agricultural trading tradition in Northeast China, making it a key location for purchasing New Year goods [1][3]. Group 2: Cultural Significance - The market serves as a nostalgic space for locals, evoking memories of childhood and traditional New Year celebrations, with a variety of foods that are integral to the holiday experience [3][4]. - Young consumers have increasingly become the main demographic at the market, with many using social media to share their experiences, thus enhancing the market's appeal as a trendy destination [3][4]. Group 3: Visitor Experience - Visitors express a strong emotional connection to the market, often returning for the authentic flavors and festive atmosphere that remind them of their childhood [4]. - The market combines shopping for New Year goods with cultural experiences, creating a lively environment filled with joy and nostalgia [4].

Core Viewpoint - The article discusses the unique food culture in Northeast China, particularly focusing on the winter delicacies like "frozen" snacks, which have sparked interesting discussions among netizens about regional differences in food perception and preparation [1][9]. Group 1: Northeast Food Culture - Many southern netizens shared their experiences of buying "sugar-coated hawthorn" and "frozen pears" in Harbin, expressing disappointment over their freshness, leading to a humorous discussion about regional food differences [1][6]. - In Northeast China, "frozen" sugar-coated hawthorn is considered a common snack, utilizing the natural freezing effect of the cold climate to create a unique texture that resembles ice sand [9][11]. - The traditional sugar-coated hawthorn, known as "tanghulu," varies in name and preparation across different regions, with the Northeast's version being particularly notable for its icy texture [12][14]. Group 2: Frozen Fruits and Snacks - The article highlights the "frozen fruit trio" commonly enjoyed in Northeast winters, which includes frozen pears, frozen persimmons, and frozen hawthorn fruits, enhancing sweetness and extending shelf life [18][20]. - Frozen fruits are not eaten directly; they require a thawing process, referred to as "huān" in Northeast dialect, which results in a crispy ice shell that enhances the eating experience [20]. - The article describes how frozen pears serve as a traditional New Year delicacy, providing a refreshing taste after heavy meals, and emphasizes the unique preparation methods for other frozen fruits like persimmons and hawthorn [20][21]. Group 3: Variety of Frozen Products - Besides frozen fruits, the Northeast region offers a wide array of frozen products, including frozen vegetables, dried goods, tofu, chicken, and fish, which are popular among locals and tourists alike [24][21]. - The availability of these diverse frozen goods reflects the region's adaptation to its cold climate, making it a significant aspect of local culinary culture [24][21].

Investment Rating - The report rates the industry positively, highlighting the growth potential of the craft beer segment and the leading position of the company in this market. Core Insights - The company is positioned as a leader in the Chinese craft beer market, benefiting from the expansion of the craft beer segment and innovative product offerings. It has shown significant revenue and profit growth, with a retail revenue CAGR of 23.7% from 2022 to 2024, and a remarkable increase in net profit by 928% year-on-year in 2024 [9][20]. Company Overview - The company, established in 1982, has evolved into a leading brand in the Chinese craft beer sector, with a diverse product portfolio that includes lager and wheat beers, as well as innovative tea-flavored craft beers [9][10]. - As of Q1-Q3 2025, the company ranked eighth in the Chinese beer industry and fifth among domestic brands, while being the third largest craft beer company in China [9]. Financial Performance - Revenue increased from 3.56 billion to 7.3 billion yuan from 2023 to 2024, representing a year-on-year growth of 104.87%. For Q1-Q3 2025, revenue further surged to 11.1 billion yuan, marking a 191.16% increase year-on-year [20][23]. - Net profit rose from 0.12 billion to 1.25 billion yuan during the same period, with a staggering year-on-year growth of 1095.84% in Q1-Q3 2025, reaching 3.05 billion yuan [20][23]. Business Performance - The company focuses on the craft beer segment, with a product matrix that includes traditional and innovative offerings. The craft beer segment accounted for 78.1% of total revenue in Q1-Q3 2025, with a year-on-year growth of 2331.97% [38][42]. - Traditional beer categories, such as the 1982 raw beer and new generation beer, have shown declining performance, indicating a shift in consumer preference towards craft beers [42]. Distribution Channels - The company primarily relies on offline distribution, which accounted for 81% of total revenue in 2024. The online direct sales channel has also seen significant growth, with a year-on-year increase of 2172.17% in 2024 [49]. - The company has expanded its distribution network across various regions, with a focus on increasing its presence in the central and southern regions of China [49]. Future Strategy - The company plans to diversify its product offerings under the "Blue Horse" brand, introducing new products such as rice wine and non-alcoholic tea beer to capture a broader market [71]. - Marketing efforts will focus on enhancing brand visibility through collaborations with influencers and targeted campaigns on social media platforms [71]. Industry Situation - The overall beer market in China is expanding, with a projected market size growth from 604.3 billion yuan in 2019 to 734.7 billion yuan in 2024, reflecting a CAGR of 4.0% [77]. - The craft beer segment is experiencing rapid growth, with a CAGR of 38.4% from 2019 to 2024, indicating a strong consumer shift towards premium and innovative beer products [77][78].

Group 1 - The article highlights the unique cultural and culinary practices of Heilongjiang, emphasizing its vibrant winter activities and local food traditions [4][5][6] - Heilongjiang is known for its diverse frozen foods, including frozen pears, frozen persimmons, and various innovative frozen snacks like candied hawthorn made from fresh fruits [4][5] - The region's culinary scene features distinctive dishes made from frozen ingredients, such as "pulled sugar ice cream" and "fried ice icicles," showcasing a blend of nostalgia and modern culinary creativity [5][6] Group 2 - The article describes the traditional consumption of frozen fish and meat, highlighting unique preparation methods that enhance the flavors and textures of these dishes [6][7] - It notes the historical context of frozen foods in Heilongjiang, where freezing was a necessity during difficult times, leading to a cultural appreciation for these foods [6][7] - The article also mentions the popularity of cold dishes, such as cold noodles and frozen pickled vegetables, which are enjoyed even in harsh winter conditions, contributing to the region's culinary identity [7]

Core Viewpoint - Hawthorn is an essential fruit in autumn and winter, known for its unique taste and medicinal value, yet consumers still have questions regarding its health effects and proper consumption methods [1] Group 1: Variety Characteristics - Hawthorn, also known as Crataegus, is a deciduous small tree with strong adaptability, thriving in cold, dry climates and poor soils, primarily grown in northern China [2] - Major production areas include Shandong, Hebei, Henan, and Liaoning, with varieties categorized into fresh and processing types [2] - The harvest season is from September to November, and fresh hawthorn can be processed into dried hawthorn for year-round supply [2] Group 2: Nutritional Value - Hawthorn is rich in bioactive compounds, including amino acids, proteins, sugars, minerals, and vitamins, contributing to its high nutritional value [3] - Each 100g of fresh hawthorn contains 89 mg of vitamin C, with vitamin B2 content six times that of apples, and calcium content ranking second among fruits [3] - Hawthorn is recognized as a functional food ingredient, utilized in various products such as teas, jams, juices, and dietary supplements [3] Group 3: Selection Methods - The selection of hawthorn can be guided by the "look, touch, squeeze, weigh" method [4] - Ideal hawthorn should have a bright red color, smooth skin, and a firm texture, while avoiding those with dark spots or irregular shapes [5][6][9] - Fresh hawthorn typically has a green stem; dried or darkened stems indicate prolonged storage [10] Group 4: Storage Methods - Short-term storage (1-2 weeks) should avoid washing before storage to prevent spoilage, while long-term storage (over 6 months) requires thorough cleaning and freezing [12][14] - Fresh hawthorn should be wrapped in dry paper and stored in breathable containers to maintain freshness [13][16] Group 5: Health Benefits - Hawthorn aids digestion and regulates gastrointestinal function, helping alleviate constipation and diarrhea [24] - It lowers blood lipids and prevents atherosclerosis by reducing cholesterol and triglyceride levels [25] - Hawthorn has blood pressure-lowering effects and protects cardiovascular health by improving blood flow [26] - Its antioxidant properties help combat aging and protect the liver [27][31] - Hawthorn can enhance immune function and has potential anti-cancer properties [29][30] Group 6: Consumption Precautions - Daily consumption should not exceed 100g to avoid gastrointestinal discomfort [34] - Special populations, such as those with high stomach acid, pregnant women, and individuals on certain medications, should exercise caution [35][36]

Core Viewpoint - The article highlights the cultural significance and evolution of candied hawthorn (冰糖葫芦) in Beijing, emphasizing its popularity as a winter snack and its various forms and flavors over time [2][8]. Historical Background - The origin of candied hawthorn is not clearly documented, but it is believed to date back to the end of the Sui Dynasty, with references to similar treats appearing in historical texts from the late Qing Dynasty [3][4]. - By the Republican era, candied hawthorn became a common and beloved food, with various literary figures reminiscing about it in their works, indicating its deep-rooted presence in Beijing's culture [4][5]. Cultural Significance - Candied hawthorn is not just a snack but a cultural symbol in Beijing, representing warmth, joy, and festive spirit, especially during the winter and New Year celebrations [8]. - The treat embodies the essence of Chinese culinary culture, balancing sweet and sour flavors, and reflects traditional values of harmony and happiness [8]. Variations and Modern Trends - Today, candied hawthorn comes in diverse forms, including variations with different fruits and fillings, showcasing a rich array of flavors and ingredients [2][6]. - The treat's preparation and presentation have evolved, with some vendors offering more refined versions, while street vendors maintain traditional styles [6][7]. Popularity and Consumption - Candied hawthorn remains a favorite among Beijing residents, particularly during festive occasions, serving both as a delicious snack and a symbol of celebration [7][8]. - The treat is often associated with local markets and fairs, where it is sold in various styles, catering to different consumer preferences [6][7].

Group 1 - The "Village Sugar Festival" in Chengdu is a vibrant event that combines cultural experiences, consumer promotion, industry integration, and the exhibition of specialty products, taking place in various locations such as Huanglongxi Ancient Town and Wufengxi Ancient Town [3][4] - The festival features local merchants showcasing 65 unique products across three categories: intangible cultural heritage, specialty agricultural products, and tourism goods, attracting many visitors [4][5] - The event includes performances of national intangible cultural heritage, such as the "Huanglongxi Fire Dragon Dance," enhancing the festive atmosphere and providing a unique day and night experience for attendees [4][6] Group 2 - The "Dragon Yelling Phoenix Stream" event at Wufengxi Ancient Town features over 40 specialty merchants and offers an immersive ancient-style market experience, blending traditional culture with modern vibrancy [6] - The festival includes various interactive activities such as non-heritage performances and a stamp collection game, allowing visitors to engage deeply with local culture [6][7] - The "Low-altitude Life Season" in Pengzhou, part of the "Village Sugar Festival" series, showcases low-altitude technology through interactive experiences, aiming to integrate low-altitude economy into everyday life [7]