文/视频 三湘都市报全媒体记者 熊韵婧 在"万物皆可糖葫芦"的理念下，全国各地兴起各种创新款冰糖葫芦，这款传统小吃点燃了消费新热点。 入冷萃酸奶，形成五层夹心的复杂口感。 "11米高的冰糖葫芦树也太震撼了""这才是真正的山楂树之恋""一听是免费的，眼神瞬间清澈"……12月 7日，内蒙古呼伦贝尔牙克石市凤凰山冰糖葫芦冰雪艺术节现场，五棵巨型"糖葫芦树"吸引了游客的注 意，最高的一棵达11米，枝干上插着1万多根晶莹剔透的冰糖葫芦，供游客免费摘取。相关话题迅速登 上社交平台热榜，单条点赞量突破30万。 冰糖葫芦一再创新，新花样引消费热潮 亮相后短短13个小时，"糖葫芦树"被摘取一空。"糖葫芦树"带来的这波热度并非偶然，今年10月奶皮子 冰糖葫芦在全国爆火以来，各地在创新中迅速掀起冰糖葫芦消费狂潮。例如长沙河西大学城"玥兔"冰糖 葫芦品牌售卖的奶皮子冰糖葫芦，工作日下午依旧排着长队。12月9日，专门来此购买青提奶皮子冰糖 葫芦的蔡女士表示："排了40分钟才买到，就想尝试一下网红零食"。 12月8日，"冬天第一根车厘子冰糖葫芦"登上小红书热榜，不少网友晒出了自己购买、制作车厘子冰糖 葫芦的图片。此外，不少商家推出了创新 ...

欢乐马戏团巡游互动、5.20元/碗的攀钢米线无限畅吃、乐队现场嗨唱、有奖游戏派礼……这场从早晨持续至晚上的潮流市集融合音乐、美食互动与非遗 文创、特色商品展销于一体，堪称"一站式"吃喝玩乐的主题展会，吸引了众多市民参与。活动现场人头攒动、热闹非凡，众多市民边逛边吃，欢声笑语不 绝于耳，浓浓的烟火气把演唱会的氛围提前拉满。 12月7日，"金曲传奇巡回演唱会·攀枝花站"在市体育场举行。当天，借助演唱会"东风"，东区举办"幸福东区·音悦同行"市集主题展会，为广大歌迷和市民 提供了汇集吃喝玩乐购的"一站式"消费新场景。据统计，12月6日至7日，东区重点监测零售、住宿、餐饮企业营业额同比增加18%、38%、10%，全域拉 动消费超1500万元。 入冬以来，攀枝花阳光康养旅游进入迎客高峰期。为抢抓消费窗口期，东区围绕"吃住行游购娱"联动发力，策划推出"幸福东区·音悦同行"市集活动、"花 城有礼・凭票享惠"票根经济活动、"幸福东区·暖冬消费"汽车促销活动三大主题消费促进活动，全面激发市场活力。 下一步，东区商务部门将持续跟踪消费动态，优化服务保障，围绕重大节庆、赛事等节点，进一步创新消费场景，打造常态化促消费品牌，助力区域 ...

Core Viewpoint - The traditional street snacks of roasted sweet potatoes, candied hawthorn, and stir-fried chestnuts have become a significant part of the winter economy in Xing County, providing warmth and comfort to residents during the cold season [1][5]. Group 1: Economic Impact - The popularity of these street snacks has injected vitality into the local economy during winter, showcasing the resilience of consumer markets in the county [5]. - The street food scene has become a unique winter landscape, attracting both locals and visitors, which contributes to the overall economic activity in the area [3]. Group 2: Cultural Significance - These snacks have transcended their culinary role, becoming essential symbols of warmth and community spirit during winter [5]. - The vibrant atmosphere created by the street vendors and the enjoyment of these traditional foods reflect the rich cultural heritage and social interactions within the community [3][5].

Core Viewpoint - A new individual business named "Sweetheart Candy Shop" has been established in Linchuan District, Fuzhou City, focusing on selling candied hawthorns and related food services [1] Company Summary - The legal representative of the Sweetheart Candy Shop is Huang Zhi Fa [1] - The registered capital of the business is 100,000 RMB [1] - The business is authorized to engage in food sales, specifically pre-packaged food, and must comply with relevant regulatory approvals [1] Industry Summary - The business operates under the category of food service and sales, indicating a growing interest in the food retail sector within the region [1] - The establishment of such businesses reflects the increasing consumer demand for traditional snacks and convenience food options [1]

Core Viewpoint - A new individual business named "喜乐冰糖葫芦" has been established in Ulanqab City, Jining District, with a registered capital of 10,000 RMB, focusing on food sales and small catering services [1] Company Summary - The legal representative of the newly established business is Chen Zhile [1] - The business is authorized to engage in food sales, small catering, small grocery, and food workshop operations, subject to relevant approvals [1] - The business can also provide delivery services, operating independently under its business license for non-licensed activities [1]

Core Insights - The ice sugar hawthorn industry has transformed from a traditional snack into a significant economic sector, with annual sales revenue in Hebei Province reaching 2.5 billion yuan [1] - The flagship store in Shijiazhuang features over 42 types of ice sugar hawthorn and 56 varieties of hawthorn products, generating an annual revenue of over 3 million yuan [1] - The industry has seen innovation in product offerings, with companies developing new flavors and formats to meet consumer demands, leading to increased sales and market expansion [3][4] Company Developments - Hebei Xicheng Food Co., Ltd. has become a supplier for multiple ice sugar hawthorn brands, offering over 40 product varieties and distributing them across numerous cities [2] - The company has adapted its products to regional tastes, introducing flavors like durian and osmanthus for southern markets, and has seen mini skewers become a best-seller, accounting for over 60% of sales [4] - The company plans to expand its processing and logistics capabilities, aiming to increase the number of stores to over 900 by the end of the year [4] Industry Trends - The ice sugar hawthorn market has shifted from traditional handmade production to industrialized processes, enhancing production capacity and efficiency [4] - Cold chain logistics have been established to ensure the quality and freshness of semi-finished products distributed nationwide [4] - The industry is experiencing a surge in popularity, with over 1 billion ice sugar hawthorns sold annually and international expansion into markets like South Korea [4]

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [5] Core Viewpoints - The white liquor sector is experiencing a supply transformation and demand recovery, with optimistic valuations at the bottom. Key investment lines include focusing on leading brands, sustained dividends, and strong recovery [1][2] - The beverage sector is seeing intense competition during the peak season, with new product launches and cross-industry collaborations. Companies with strong channel networks and growth potential in flagship products are recommended [3] - The food sector is expanding into instant retail, with new product offerings for the Mid-Autumn Festival and the emergence of discount retail formats. The competition in this space is expected to intensify [4] Summary by Sections White Liquor - Demand is showing signs of recovery, supported by government policies that incentivize banquet consumption. The trend of white liquor sales and opening bottles has begun to improve since August, with expectations for continued support from family and wedding events [2] - Leading companies are enhancing their product lines, with Water Well's new product launch planned for September. The industry is undergoing inventory reduction, and the overall fundamentals are expected to stabilize [2] Beer and Beverage - The appointment of Zhao Chunwu as Chairman of China Resources Beer is noted, highlighting his management experience. The beer sector is in its peak season, with innovative products being introduced [3] - The beverage market is characterized by fierce competition, with major players expanding their distribution networks significantly. The report suggests focusing on companies with leading channel positions and strong single-product growth potential [3] Food - The food sector is preparing for the Mid-Autumn Festival with new product launches across various retail channels. The opening of the first "Happy Monkey" store signifies a shift towards community discount retailing [4] - The report emphasizes the importance of supply chain efficiency and product selection in the success of discount retail formats, with a notable shift towards online instant retail [4]

Group 1 - The article highlights the rising global influence of K-POP, particularly through the success of groups like BLACKPINK, which have become prominent figures in the fashion industry, evidenced by their appearance at the 2025 Met Gala [1][3] - K-POP artists, including BTS and BLACKPINK, have become favored by major brands across various sectors, leading to collaborations and endorsements that enhance their commercial value [3][5] - Newer K-POP groups like NewJeans are also gaining traction with major brands such as Coca-Cola and McDonald's, indicating a trend where K-POP idols are leveraged for brand marketing [3][5] Group 2 - The emergence of K-Brand, which capitalizes on the popularity of K-POP, is evident with the opening of flagship stores like emis in China, showcasing the commercial potential of K-POP's influence [5][7] - The article discusses the evolution of K-Brand from merely using idol collaborations to establishing their own brand identities, focusing on unique marketing strategies and product designs [16][25] - K-Brand's success is attributed to a well-developed star-making system and the strategic packaging of idols, which enhances their appeal to both fans and brands [14][16] Group 3 - The article notes the rise of experiential marketing, such as idol experience venues, which allow fans to engage with K-POP culture in a commercial setting, further extending the influence of K-POP into consumer experiences [8][11] - The collaboration between BLACKPINK's Lisa and CELINE is highlighted as a significant example of how K-POP idols can drive substantial revenue growth for brands, with CELINE's revenue reportedly doubling from €1 billion to €2 billion [11][14] - The article emphasizes the importance of visual culture and branding in K-POP, where aesthetics play a crucial role in attracting consumers and enhancing brand recognition [27][30] Group 4 - The article discusses the increasing globalization of K-Brand, with Korean beauty brands achieving significant export growth, particularly in the U.S. market, which saw a 57% increase in imports of Korean cosmetics [25] - K-Brand's marketing strategies are evolving to incorporate cultural narratives and consumer psychology, allowing them to resonate with a broader audience beyond just K-POP fans [48][50] - The article concludes that the success of K-POP and K-Brand offers valuable lessons for other markets, particularly in leveraging cultural narratives and social media for brand engagement [49][50]