Core Insights - The recent high temperatures in China's central and eastern regions have significantly boosted the consumption market for cooling products, particularly edible ice, which has become a summer favorite [1][3]. Market Trends - Edible ice products are prominently displayed in the frozen sections of supermarkets and convenience stores, with various types available, including block ice, crescent ice, and ball-shaped ice. Larger ice blocks generally command higher prices [1]. - Flavor options have expanded beyond traditional plain ice to include fruit, caramel, and coffee flavors, with the latter also priced higher. Packaging is categorized into "bagged ice" for home storage and "ice cups" for outdoor consumption [1][3]. Sales Performance - Data from platforms like Hema Fresh indicates that a 750-gram bag of edible ice has topped the repurchase rankings in Shanghai, maintaining the number one spot for six consecutive days with a repurchase index of 98% and over 10,000 monthly repeat customers [3]. - Xiao Xiang Supermarket reports that an 800-gram two-bag pack of edible ice consistently ranks among the top ten best-selling ice cream products this month, leading in both sales volume and revenue [3]. Retail Strategies - Convenience stores have increased their supply of edible ice this year, with dedicated ice cabinets to differentiate from other cold drinks, responding to last year's high demand that led to stockouts [3][4]. - Young white-collar workers in nearby office buildings are identified as the primary consumers of ice cups, often purchasing them alongside alcoholic beverages, coffee, and juices for immediate consumption [3]. Industry Dynamics - The market for retail edible ice is becoming increasingly competitive, with three main categories of suppliers: established edible ice companies shifting focus to retail, supermarkets launching their own branded ice products, and cross-industry players like beverage and dairy companies introducing various edible ice offerings [4].