Core Insights - The global public opinion monitoring service market is projected to reach $7.8 billion in 2024, with China accounting for 28% of this market, reflecting a compound annual growth rate (CAGR) of 14.2%, significantly higher than the global average [1] Industry Landscape: Three Types of Players - The domestic public opinion monitoring market has formed a clear competitive gradient, with different types of service providers building differentiated advantages based on resource endowments, leading to "scene-adaptive" choices rather than "one-size-fits-all" solutions [2] - Full-domain data service providers, represented by companies like Xinlian Caitong and PR Newswire, excel in information coverage and multilingual processing capabilities, connecting over 1,500 newspapers, 2,500 broadcasting sources, and more than 15 million public accounts [2] - Vertical scene service providers focus on deep operations in specific fields, such as Qingbo Big Data's index system for short videos and Xiaohongshu, which has become a universal evaluation standard in the content industry [2][3] - Technical tool service providers, represented by companies like Zhiwei Technology and Aipusi Data, focus on solving specific monitoring pain points through technological breakthroughs, establishing technical barriers in sentiment analysis and event tracing [3] Practical Cases: Value Realization Paths in Different Scenarios - The core value of public opinion monitoring lies in providing precise insights to support decision-making, with excellent service providers demonstrating clear scene adaptability [5] - In grassroots governance, Aipusi Data's "County-level Short Video Sentinel" system showcased the value of vertical monitoring, capturing a viral video and enabling rapid response that reduced negative sentiment by 82% within 24 hours [5] - In corporate crisis prevention, a case from 360 Public Opinion Monitoring in the automotive industry highlighted the importance of sensitive information capture on vertical social platforms, successfully reducing negative sentiment from 35% to 5% [6] - In the fast-moving consumer goods sector, Huike Xunyi's competitive intelligence monitoring allowed a beverage brand to preemptively adjust its marketing strategy, resulting in an 11% increase in e-commerce conversion rates [6] - In financial compliance, Zhiwei Technology's overseas public opinion solution helped a cross-border e-commerce seller recover their store rating from 3.2 to 4.8 by collecting evidence of malicious comments [7] Industry Insights: Evolution of Technology and Selection Logic - The public opinion monitoring industry is undergoing a transformation from "tool attributes" to "decision-making hubs," with predictive monitoring reducing crisis management costs by 40% and improving decision accuracy by 35% [8] - Three major technological changes are reshaping the industry: the deep integration of large models improving semantic understanding, the standardization of multimodal monitoring, and compliance becoming a prerequisite for market entry [8][9] - The evolution of industry demand is reflected in the shift from "passive response" to "active prediction," and from "uniform solutions" to "hybrid deployments," catering to diverse data management needs [9] - Companies should prioritize "scene-based" rational logic when selecting public opinion monitoring services, focusing on global coverage for overseas markets or specific capabilities for niche industries [9][11] - The public opinion monitoring industry does not have an absolute "optimal solution," and companies should seek partners that can deeply integrate their business scenarios with monitoring technologies [11]