Core Insights - The article highlights the innovative advancements made by Haier in the water heater industry, particularly focusing on the introduction of technologies that address long-standing consumer pain points related to water quality and energy efficiency [3][11]. Group 1: Industry Challenges - Magnesium rods in electric water heaters are essential for protecting heating elements but are consumable and can lead to increased energy consumption and water quality issues if not replaced [3][5]. - Gas water heaters face challenges with condensate water, which is acidic and can contain heavy metals, posing health risks if mixed with bathing water [3][5]. Group 2: Haier's Innovations - Haier introduced the "no magnesium rod metal tank" technology, which eliminates magnesium waste and scale, providing a significant upgrade in health standards for bathing [5][7]. - The "AI净护芯" technology replaces traditional magnesium rods by intelligently releasing electrons to protect the tank and heating elements, preventing magnesium waste [7]. - Haier's patented "小蓝瓶净肤洗科技" provides water purification at the source, removing chlorine, preventing scale, and releasing strontium to soothe skin sensitivity [7]. Group 3: Energy Efficiency and Certifications - Haier's gas water heater features "超音速离心雾化" technology, which converts condensate into fine mist, ensuring it does not mix with bathing water, thus enhancing health safety [8][10]. - The gas water heater achieves a thermal efficiency of 107.3% and has received the industry's first "green product certification" from the China Quality Certification Center (CQC) [10]. - Haier also obtained a certification from the China Hardware Products Association for its condensate water discharge standards, further validating its technological advancements [10]. Group 4: Market Leadership - Haier's innovations are driven by a deep understanding of user needs, focusing on simplifying user experience while addressing daily usage challenges [11][12]. - According to GfK data, Haier led the market in retail volume and value in the first half of 2025, with a retail value share of 31.4%, nearly double that of the second competitor [11][12]. Conclusion - Haier's technological innovations not only enhance product quality and user health but also exemplify a user-centered approach that positions the company as a leader in the water heater market [14].