Core Viewpoint - The Hangzhou government has introduced a pioneering "Preventive Protection Implementation Measures" for enterprise names, marking a significant innovation in the field of enterprise name protection [1][2] Group 1: Preventive Protection Mechanism - The new measures establish a "preventive protection" mechanism that restricts the registration of names that mimic well-known enterprises, effectively curbing "free-riding" behavior [1] - The implementation of this mechanism aims to reduce public confusion and negative social impacts caused by name similarities [1] Group 2: Tiered Protection System - A tiered protection system has been introduced, categorizing enterprise names into primary and secondary preventive protection levels based on their influence and recognition [1] - This protection extends not only to the enterprise names but also to associated trademarks and time-honored brands, reducing the economic and time costs of post-violation rights protection [1] Group 3: Dynamic Evaluation and Cross-City Recognition - The measures will utilize a dynamic protection directory and AI risk warning technology to enhance the intelligent review of name registrations [2] - A two-year dynamic evaluation and negative clearance mechanism will be established to ensure the accuracy and authority of the protection directory [2] - Future plans include exploring cross-city recognition of protection directories with neighboring cities, providing clearer and more stable expectations for market entities [2]