Core Points - The implementation of the "Beijing Enterprise Name Preventive Protection Guidelines (Trial)" aims to protect influential commercial identifiers such as enterprise names, abbreviations, and trademarks from unauthorized use and confusion starting January 1 [1] - The guidelines allow for the preventive protection of commercial identifiers that have a certain level of influence, including those of public institutions and social organizations [1] Group 1 - Enterprises with a need for name protection can apply through three paths: "department recommendation + self-application + proactive protection" [1] - Basic conditions for application include: registration in Beijing, significant influence of the commercial identifier, ownership of the identifier, and absence of disputes [1][2] - The registration authority will implement classified protection for commercial identifiers that are similar or identical to those already under preventive protection, preventing registration in the same industry if it may mislead the public [2] Group 2 - The preventive protection has a dynamic management mechanism, meaning that if a commercial identifier no longer meets the application criteria, the protection will be terminated [2] - The application process involves three steps: submission of application documents, confirmation by the registration authority based on various factors, and public announcement of the proposed protection for 10 working days [3][4] - If there are no objections during the public announcement period, the commercial identifier will be included in the protection [4]

Core Viewpoint - The implementation of the "Guidelines for Preventive Protection of Business Names in Beijing (Trial)" aims to protect influential commercial identifiers from unauthorized registration, thereby preventing market confusion and protecting business opportunities [1][2]. Group 1: Implementation and Purpose - The guidelines officially took effect on January 1, focusing on preventing malicious registration, confusion, and brand infringement [1]. - The preventive protection will be achieved through a system that manages name applications, ensuring that influential commercial identifiers are safeguarded from unauthorized use [1]. Group 2: Criteria for Protection - To qualify for preventive protection, businesses must be registered in Beijing, have a significant influence with their commercial identifiers, and meet specific legal and regulatory conditions [1]. - The commercial identifiers eligible for protection include business names, abbreviations, trademarks, and other distinguishing marks [1]. Group 3: Application Process - The application for preventive protection can be initiated through three methods: recommendations from industry authorities, self-application by businesses, and proactive measures by registration authorities for identifiers that may harm public interest [2]. - A dynamic management mechanism is established to ensure that identifiers no longer meeting the criteria will have their protection terminated, and false applications will be denied or revoked [2].

Core Viewpoint - The implementation of the "Beijing Enterprise Name Preventive Protection Guidelines (Trial)" aims to protect influential commercial identifiers in Beijing, preventing unauthorized registration and market confusion [1][6]. Group 1: Implementation and Purpose - The guidelines officially took effect on January 1, focusing on the preventive protection of business identifiers such as enterprise names, abbreviations, and trademarks [1][8]. - The initiative addresses issues like malicious registration, confusion, and brand infringement that disrupt market order and lead to consumer misrecognition [1][6]. Group 2: Application Conditions - To qualify for preventive protection, businesses must be registered in Beijing, have influential commercial identifiers, comply with naming regulations, own the identifiers, and have no disputes regarding them [2][9]. - The application process includes three pathways: departmental recommendations, self-application by businesses, and proactive protection by registration authorities for identifiers that may harm public interest [2][9]. Group 3: Protection Mechanism - The registration authority will evaluate factors such as the prominence of the identifier, public awareness, duration of use, and judicial decisions to form protection opinions [2][9]. - Once proposed identifiers are publicly announced without objections, the protection process will officially commence, with classification protection based on the potential for public deception within specific industries or nationwide [2][9]. Group 4: Dynamic Management - A dynamic management mechanism has been established to terminate protection for identifiers that no longer meet application conditions and to cancel protection for those that provided false information [3][9]. - This mechanism ensures fairness and transparency throughout the application, recognition, and protection processes, enhancing management efficiency [3].

Core Viewpoint - Hangzhou has initiated a preventive protection mechanism for enterprise names to safeguard the rights of well-known companies and enhance the business environment, addressing issues like name infringement and counterfeiting [1][2]. Group 1: Implementation of the Protection Mechanism - The Hangzhou Municipal Market Supervision Administration has publicly announced the first batch of 28 enterprises eligible for preventive name protection [1]. - The "Implementation Measures" for the preventive protection of enterprise names will take effect on November 15, 2025, as part of a significant reform task for the year [2]. - The first batch includes 28 companies, with 13 receiving primary protection and 15 receiving secondary protection based on their influence and risk of infringement [2]. Group 2: Framework and Management - The "Implementation Measures" establish a comprehensive institutional framework, defining the scope of protected entities, including state-owned enterprises and industry leaders [3]. - A tiered protection system is created, categorizing enterprises into primary and secondary protection based on their influence and uniqueness of names [3]. - A full-process management approach is outlined, detailing the steps from application to dynamic management, providing clear operational guidelines [3]. Group 3: Digitalization and Future Plans - The initiative incorporates digital reform, utilizing an electronic registration platform for online applications and real-time progress tracking [4]. - The system will automatically compare new name applications against existing names to prevent confusion and imitation, enhancing protective measures [4]. - Future plans include optimizing the system, expanding the coverage of protections, and exploring data sharing with other cities to implement collaborative protection [4].

Core Viewpoint - Hangzhou Municipal Government has released the "Implementation Measures for Preventive Protection of Enterprise Names" to establish a preventive protection mechanism for enterprise names, aiming to enhance the business environment by addressing issues like trademark infringement and name counterfeiting [1]. Group 1: Implementation Details - The measures consist of six chapters and twenty-five articles, covering "General Requirements," "Applicable Situations and Inclusion Procedures," "Publicity and Objections," "Protection Effect," "Protection Period and Exit Mechanism," and "Supplementary Provisions" [1]. - There are two methods for preventive protection: proactive implementation by authority and implementation upon application or suggestion [1]. Group 2: Protection Mechanism - The city will establish a two-tier protection system, including "Primary Protection" and "Secondary Protection," with corresponding inclusion standards, review approvals, and protection effectiveness [1]. - A dynamic management system for the protection directory will be created, specifying protection periods, renewal procedures, and conditions for timely cancellation of protection [1]. Group 3: Implementation Timeline - The measures will take effect on November 15, 2025 [2].

Core Viewpoint - The Hangzhou government has introduced a pioneering "Preventive Protection Implementation Measures" for enterprise names, marking a significant innovation in the field of enterprise name protection [1][2] Group 1: Preventive Protection Mechanism - The new measures establish a "preventive protection" mechanism that restricts the registration of names that mimic well-known enterprises, effectively curbing "free-riding" behavior [1] - The implementation of this mechanism aims to reduce public confusion and negative social impacts caused by name similarities [1] Group 2: Tiered Protection System - A tiered protection system has been introduced, categorizing enterprise names into primary and secondary preventive protection levels based on their influence and recognition [1] - This protection extends not only to the enterprise names but also to associated trademarks and time-honored brands, reducing the economic and time costs of post-violation rights protection [1] Group 3: Dynamic Evaluation and Cross-City Recognition - The measures will utilize a dynamic protection directory and AI risk warning technology to enhance the intelligent review of name registrations [2] - A two-year dynamic evaluation and negative clearance mechanism will be established to ensure the accuracy and authority of the protection directory [2] - Future plans include exploring cross-city recognition of protection directories with neighboring cities, providing clearer and more stable expectations for market entities [2]

Group 1 - The core viewpoint of the news is the implementation of the "Preventive Protection of Enterprise Names" in Hangzhou, aimed at safeguarding the legal rights of enterprises and reducing the costs of rights protection [1][2] - The "Implementation Measures" consists of six chapters and thirty-three articles, detailing the principles, scope, intensity, procedures, and exit mechanisms for the protection of enterprise names [1] - The market supervision department will establish a preventive protection directory for enterprise names, focusing on five major industrial ecosystems and traditional pillar industries, as well as strategic emerging industries and high-growth future industries [1] Group 2 - Hangzhou is the first city in the country to implement institutionalized preventive protection of enterprise names, contributing to the optimization of the business environment and providing market-oriented, legal, and international institutional guarantees for high-quality economic development [2]

Group 1 - The meeting emphasized the importance of protecting the authenticity and integrity of the Liangzhu Ancient City site, aligning with Xi Jinping's directives on cultural and natural heritage protection [1] - A comprehensive management system for the Liangzhu site will be established, focusing on overall protection, scientific planning, and reasonable utilization [1] - Strict legal measures will be implemented to enhance protection, including tiered management of heritage and buffer zones, and daily monitoring to foster societal awareness of cultural heritage protection [1] Group 2 - The meeting highlighted the need to establish a key enterprise name protection directory, focusing on major industrial ecosystems and emerging industries in Hangzhou [2] - Efforts will be made to improve service quality and optimize application processes for enterprise name protection, including the inclusion of trademarks and brand names [2] - A dynamic evaluation of policy implementation will be conducted to explore replicable and promotable practices, supporting the goal of creating an optimal business environment in Hangzhou [2]

Group 1 - The core identity and brand value of a company are significantly influenced by its name, which is considered a strategic asset that affects market perception and consumer associations [1] - The draft implementation plan for preventive protection of enterprise names in Hangzhou aims to establish a mechanism for preemptive protection, making Hangzhou a leading city in optimizing the business environment [1] - The draft consists of 6 chapters and 32 articles, covering general principles, applicable situations, public notice and objections, protection effectiveness, management of preventive protection, and supplementary provisions [1] Group 2 - The meeting emphasized the need to create a multi-participation protection framework for enterprise names, aiming to develop a replicable and promotable experience from Hangzhou [2] - There is a focus on balancing the protection of enterprise names with substantive content, enhancing the effectiveness of protection measures [2] - The city government plans to establish a regular and standardized reporting mechanism to the local People's Congress regarding major administrative decisions, which includes various sectors such as economic industry, urban construction, and public welfare [2]