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华鑫证券:国内宠物医院行业连锁化率提升空间巨大 以降本+复购+标准化模式打造头部扩张潜力与高营收
Zhi Tong Cai Jing· 2025-09-05 03:19
Core Insights - The Chinese pet market is experiencing steady growth, driven by a large pet ownership base and consumption upgrades, providing a solid foundation for the pet hospital industry [1][2] - The domestic pet diagnosis market is highly fragmented and competitive, with a clear trend towards chain development, indicating significant potential for improvement in chain rates [1][2] Market Dynamics - The pet diagnosis market is expected to maintain over 20% growth in the coming years, transitioning from simple diagnosis to comprehensive health management due to increasing pet health awareness and aging trends [2] - There is a notable disparity in chain rates between domestic and international pet hospitals, with the domestic market having substantial room for growth [1][2] Competitive Advantages - Supply chain integration is crucial for cost reduction, as chain hospitals can enhance bargaining power through centralized purchasing, leading to lower procurement costs and improved profit margins [3] - Brand loyalty and repeat purchases are strengthened by large chain hospitals leveraging financial strength to create effective medical networks, addressing customer pain points and fostering trust [3] - Standardized management systems can address the industry's talent training and service standardization issues, enhancing service replicability and industry norms [3]