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Labubu带火娃衣市场
Mei Ri Shang Bao· 2025-06-19 22:18
Group 1 - The Labubu brand has gained immense popularity, leading to a surge in demand for its clothing and accessories, creating a vibrant market for related businesses [2] - Various styles of Labubu clothing are available online, with prices ranging from 30 to 70 yuan, and some custom items priced over 400 to 500 yuan [2] - The production of Labubu clothing involves intricate design and craftsmanship, with simple accessories taking about 20 minutes to make, while complex outfits can take up to 3 hours [2] Group 2 - The Labubu trend has spurred additional business opportunities, including doll customization, repair, and rental services, with rental prices for popular items ranging from 60 to 90 yuan per day [3] - The Labubu phenomenon reflects a significant shift in the consumption patterns of Generation Z, where the focus has moved beyond materialism to social expression through creative consumption [3] - This "creative consumption" model is driving the evolution of the toy industry towards a comprehensive ecosystem that includes design, production, rental, and second-hand trading [3]