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制造优势转化为消费动能
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中经评论:将制造优势转化为消费动能
Jing Ji Ri Bao· 2025-11-28 00:09
Core Viewpoint - The implementation plan aims to enhance the adaptability and balance of supply and demand in the consumer goods industry, leveraging consumption upgrades to drive industrial upgrades and transforming China's manufacturing advantages into strong consumption momentum [1][4]. Supply Side Analysis - China has established a comprehensive consumer goods industrial system with over 100 products, including home appliances, automobiles, and consumer electronics, leading global production [1]. - The country possesses rich experience in intelligent and green transformation, making its supply capabilities globally competitive [1]. Demand Side Analysis - The consumer goods sector is a basic necessity for people's livelihoods, covering essential needs such as clothing, food, housing, and transportation [1]. - China has the world's largest and most dynamic consumer market, with significant potential for domestic demand growth [1]. Structural Mismatch Issues - There exists a structural mismatch in the current supply and demand, characterized by an excess of low-end supply and a shortage of high-quality supply, particularly in high-end footwear, cosmetics, and bags, which are heavily reliant on imports [2]. - The transition from old to new growth drivers is lagging, with insufficient technological innovation and weak supply of new products [2]. Solutions for Mismatch - To address the supply-demand mismatch, it is essential to focus on the demand side by understanding consumer needs through data analysis and consumer behavior insights [2]. - On the production side, companies must abandon the traditional "produce first, find market later" model and align production with consumer trends, ensuring high-quality and cost-effective products [3]. Multi-faceted Approach - A multi-faceted approach is necessary to resolve the supply-demand mismatch, including optimizing distribution channels, managing inventory, and enhancing policy frameworks to facilitate information exchange between supply and demand [3]. - Consumer education and improved product transparency are also critical to addressing subjective factors contributing to demand mismatch [3]. Economic Growth Implications - Consumption is a vital engine for economic growth, and effective supply-demand adaptation is key to unlocking this potential [4]. - With the implementation of policies like trade-in programs and continuous improvement in corporate innovation capabilities, the synergy between quality supply and upgraded demand can unleash more consumption potential and stimulate endogenous growth [4].