Core Insights - The global film industry is experiencing a divergence, with North America, India, and Japan showing positive trends while smaller markets like South Korea struggle [2][3][40] North America - The North American box office is thriving, driven by films appealing to Generation Z, such as "The Super Mario Bros. Movie" and "Lilo & Stitch," which have capitalized on short video marketing [4][6] - The success of these films is attributed to the viral trends on TikTok, where young audiences engage in unique viewing experiences, such as the "popcorn throwing" phenomenon [5][6] - The TikTok account for "The Super Mario Bros. Movie" has garnered 660,000 followers and over 5.6 million likes, indicating a strong engagement compared to domestic accounts [6][10] India - The Indian film market is seeing a shift, with regional films from South India gaining prominence as Bollywood faces a decline, particularly in Hindi-language films [15][16] - In 2024, India's total box office is projected to be approximately $1.383 billion, with a 3.2% decline from 2023, while Hindi films are experiencing a 37% drop [15][16] - South Indian cinema, characterized by its unique storytelling and cultural themes, is becoming a significant contributor to the overall box office [17][18] Japan - Japan's film industry is thriving, with "Detective Conan" consistently topping the box office, indicating a successful model of annual releases for established IPs [30][31] - The integration of anime IPs into theatrical releases has created a stable audience, with successful adaptations and sequels driving ticket sales [35][36] - Japan is also expanding its production of live-action films based on popular anime, alongside a steady output of romance and thriller genres [37][38][39]