Core Viewpoint - The transition of home consumption from "functional needs" to "emotional value" is exemplified by Mogan Mountain's innovative plant-based fragrance board, recognized as an international advanced product in 2023 [1][14]. Group 1: Product Innovation - Mogan Mountain's plant-based fragrance board, developed in collaboration with the Chinese Academy of Forestry, breaks the traditional single-use attribute of boards by incorporating long-lasting fragrance technology, transforming them into carriers of natural scents [3][5]. - The board features a lavender scent derived from natural components, which not only freshens the air but also provides soothing signals through olfactory senses, enhancing the emotional experience of home environments [3][5]. Group 2: Health and Safety - The "additive-free, pure plant" fragrance experience offers a healthier alternative to chemical fragrances, making it suitable for families with children and the elderly, integrating natural aromas into daily life without additional maintenance [5]. Group 3: Patent Technologies - Three patented technologies underpin the product's development: 1. Natural plant extract fragrance release technology, which avoids artificial fragrances and ensures a stable and pleasant scent [7]. 2. Pressure and temperature-resistant fragrance microcapsule preparation technology, which protects fragrance components during production [9]. 3. Long-lasting fragrance release adhesive film technology, allowing for sustained scent release for over two years [11][13]. Group 4: Market Position and Future Outlook - Mogan Mountain has been certified as the first brand in China to introduce a plant-based fragrance board with natural fragrance agents in decorative paper, establishing its leading position in product innovation [14]. - The innovation reflects a fundamental rethinking of home as a nurturing space, suggesting a shift in the industry towards creating experiences rather than merely meeting needs, with Mogan Mountain at the forefront of this transformation [17].