Core Insights - Baidu announced a significant upgrade to its core product, Baidu Merchant Intelligence, designed to enhance service efficiency and help merchants achieve low-cost, high-conversion business goals in the digital economy [1] Group 1: Challenges Faced by Merchants - Merchants are currently facing rising customer acquisition costs, diversified user demands, and low data analysis efficiency [3] - Traditional marketing methods are becoming less effective, making user operations more challenging and resulting in vast amounts of operational data that are difficult to convert into actionable insights [3] Group 2: Key Features of the Upgrade - The upgrade features a "Strong Thinking" system that utilizes a "one brain, multiple specialists" architecture to enhance sales decision-making precision [3] - The system incorporates a thought chain (CoT) technology with over 10 million marketing thought chain samples, enabling a dual-track mechanism of "fast thinking" and "slow thinking" [3] - Compared to general large models, the average response speed of the merchant intelligence base has improved by 62%, and resource costs have been reduced by over 60% [3] Group 3: Expert Roles and Their Functions - Marketing experts focus on renewal and conversion rates, leveraging a vast repository of commercial knowledge and customer service language to guide clients towards conversion [4] - Retrieval-augmented generation (RAG) technology is used by answering experts to cover 30 industry scenarios, ensuring real-time updates and comprehensive information mastery [4] - Recommendation experts, refined through over 2 million daily recommendations, accurately analyze user behavior to deliver timely product or service suggestions, effectively preventing missed business opportunities [4] Group 4: Interaction and Experience Enhancements - The upgraded Baidu Merchant Intelligence features a voice version capable of human-like dialogue to address customer inquiries and drive conversions [5] - Digital avatars can create sales videos with a lip-sync accuracy of 99%, addressing labor shortages effectively [5] - For instance, a travel agency saw a 26% increase in follow-up efficiency and a 30% rise in conversion rates by using a digital avatar to generate sales videos [5] Group 5: Marketing Conversion and Data Analysis - The platform has established a comprehensive conversion chain for marketing, allowing clients to identify high-intent customers and improve conversion rates significantly [5] - Data analysis capabilities have been enhanced to provide multi-dimensional lead data, functioning as a "business navigation instrument" that helps merchants understand real-time operational status and anticipate market dynamics [5] - The use of appointment-based follow-ups has shown a 22% higher willingness to continue communication compared to conventional methods, with conversion costs reduced by 30% [5]