Core Insights - The functional oil brand "Jian You" has launched a new strategic product, "Jian You Glycerol Diester Edible Oil," promoting a kitchen revolution with the theme "Less Oil, More Choices" [1] - The brand has established a deep strategic partnership with the Chinese Academy of Agricultural Sciences' Oil Crops Research Institute to leverage technology in the functional oil sector [1] Research Backing - Professor Zheng Mingming from the Oil Crops Research Institute highlighted that glycerol diester, due to its "easy metabolism and non-accumulation" characteristics, has become a core growth segment in the trillion-level health consumption market [2] - The brand utilizes three patented technologies from the national research team, creating a comprehensive innovation system from raw material research to product implementation, achieving breakthroughs in "customized formulas and intelligent processes" [2] Nutritional Value - The glycerol diester oil has been shown to significantly reduce serum triglyceride levels when the glycerol diester content is ≥27.3%, as confirmed by a study published in the journal "Atherosclerosis" [4] - Jian You's diester oil has increased the glycerol diester content to 40%, with key effective component 1,3-DAG exceeding that of similar products, resulting in superior metabolic efficiency [4] Enhanced Features - The product includes added fat-reducing plant sterol esters that work in conjunction with glycerol diesters to regulate blood lipids, along with dual antioxidant components VE and LAP to preserve oil freshness [6] - The oil is packaged in UV-resistant tin to effectively block oxidation caused by light exposure [6] - The oil employs a concentrated flavor extraction process, suitable for various cooking methods, aligning with the trend of "less oil, better oil" in consumer preferences [6] Industry Impact - Jian You's diester oil is set to reconstruct the value system of edible oils with research-grade standards, injecting new momentum into the health consumption market [6] - The initiative, driven by the technology from the Oil Crops Research Institute, aims to lead Chinese households towards a more scientific and flavorful dietary era [6]