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上半年农机市场遇冷 高端拖拉机逆势突围
Market Overview - The agricultural machinery market in China showed poor performance in the first half of 2025, characterized by a "weak peak season" with declining production and sales across various agricultural machinery products, particularly tractors [1][2] - The total production of tractors was reported at 35,616 units, with significant declines in large, medium, and small tractors, down 32.8%, 13.3%, and 8.3% year-on-year respectively [2] Demand Analysis - The demand for tractors has been continuously decreasing, with large tractors experiencing the most significant drop [2] - Factors contributing to the decline include the end of the busy farming season, excessive market inventory, and weakened purchasing demand due to market downturns and machinery replacement cycles [4][5] Segment Performance - The market for harvesting machinery showed mixed results, with crawler harvesters experiencing double-digit growth driven by significant export increases, while wheel harvesters faced declines due to reduced wheat production [3] - The transplanting machine market saw a contrasting trend, with hand-held models growing significantly while high-speed models declined [3] High-End Tractor Development - Despite the overall market downturn, high-end tractors (200 horsepower and above) have shown explosive growth, driven by policy support and technological advancements [7][8] - The market structure is shifting from traditional cycles to a dual-engine model driven by high-end and innovative products, with a notable increase in the market share of power-shift tractors [8][9] Competitive Landscape - The competitive landscape is evolving, with leading companies gaining market share and those relying heavily on low-end products facing pressure [9] - The demand for high-end products is rising, becoming a primary profit growth point for companies, as they transition from traditional models to high-end offerings [9]