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国家知识产权局:允许开机动画作为商标注册
Xin Lang Cai Jing· 2026-01-23 18:53
Core Viewpoint - The National Intellectual Property Administration of China has announced that dynamic logos, such as boot animations for mobile phones, can now be registered as trademarks, reflecting the need to adapt to new business models and technological advancements [1] Group 1: Trademark Law Amendments - The draft amendment of the Trademark Law has been reviewed by the Standing Committee of the National People's Congress, aiming to enhance the role of trademarks in promoting economic and social development [1] - The amendment will allow unregistered well-known trademarks to receive cross-class protection, aligning with high-standard international trade rules [1] Group 2: Dynamic Logos Registration - The new regulations will permit the registration of dynamic logos, including animations used in software and film company introductions, to meet the demands of emerging industries [1] - The law also reserves space for other forms of elements to be registered as trademarks, catering to various entities' innovative business models [1]